We spoke with Jason Blumer from Blumer CPAs and the Thriveal Network to find out why finding a niche will help accounting firms stand out from their competitors. Not only did he explain why; he also shared how you can actually go about doing it.
The goal for a lot of accounting firms is to increase their value, so a lot of firms mistakenly try to achieve this by doubling their price or increasing their number of clients.
Jason explains that adopting a niche strategy is a much smarter strategy. Specializing in a niche will dramatically increase your value to that segment, and when you increase your value, you automatically can increase your price.
“If you can, in fact, double the value you’re giving, your price can automatically follow. And, a niche lets you do that,” he said.