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Growing your firm and yourself in 15 minutes or less: Plan social media content in batches

This series includes tips from five of the most popular authors on Firm of the Future, with their advice on what you an accomplish in 15 minutes or less to improve your firm and yourself. Get another tip here.

I love batching tasks because it keeps me focused for shorter periods of time. To batch my social media, I break them down into content types such as inspirational messages, tax tips, and customer highlights, just to name a few. Then, I create a checklist of content that falls into the content type – for example, quotes from Oprah could fall under inspirational messages. Once I have the content, I work on creating graphics for each item on the checklist, marking it complete once the graphic is done. I use the templates in Canva to make this easy. Finally, I schedule the posts using PromoRepublic.

And just so you know, I don’t do all these steps in one sitting! I may take 15 minutes one day to pull the inspirational messages from the internet and the next day creating the graphics … but batching is what makes this process so much more manageable.

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