With chata.ai, nothing gets between you and the insights you need from your financial data.

This simple-to-use, conversational reporting and analytics tool does the “dirty work” for your data by connecting directly with your QuickBooks® Online account and allowing you to chat with your data, getting you immediate answers to your business questions.

That means no more complex calculations or searching through spreadsheets.

CEO Kelly Cherniwchan, who has worked in machine learning for more than five years, says he founded the Calgary, Canada-based startup to help solve some of the frustrations with complex software interfaces and inaccessible data that he’d experienced before.

“Our vision is to become the ‘hub’ for all business data interaction through a simple and intuitive conversational user interface, accessible to the user wherever they go,” he says. “That is real empowerment, and it is a core value of chata.ai.”

Natural Language Understanding (NLU) is the genesis of everything the chata.ai team does.

“We have a very passionate team of data scientists, engineers, and marketing and customer success specialists who are driven to make the lives of small business better each day,” Cherniwchan says. “We believe data interaction should be simple. We do the complex calculations for you – dynamically – and our dashboards are fully customizable using natural language statements.”

Customer-powered machine learning

Customers play an active role in the machine learning development of chata.ai. The team can answer thousands of types of questions and continues to learn more every day.

“We have an amazing community of users that test the limits of our system and make feature requests all the time,” says Cherniwchan. “Our customers are loving the process of being able to contribute and mold chata.ai into the perfect tool for their custom needs.”

Chata.ai was a finalist in this year’s Small Business App Showdown at QuickBooks Connect, a contest that honors the very best new apps published on the QuickBooks App Store.

Intuit’s® ecosystem – which includes developers, small businesses and accountants – is critical to shared success, Cherniwchan says. “We love apps that help ensure a flow of good data, like Receipt Bank and Hubdoc, which helps chata.ai become the most effective tool for a business owner.”

It’s simple, he says: “Good business data in, good business decisions out.”