Ariel is co-founder and acting CEO at Cash Flow Frog. In forming the company, Ariel realized businesses he worked with struggled to manage their cash flow. Ariel is a CPA with extensive financial expertise, and an experienced entrepreneur. He began his career as a CPA at Ernst & Young, and later served as a CFO and controller in various high-tech and industrial companies, where he took overall responsibility for performance reports, budgeting and cash flow management.