Darren Root

A practicing CPA for over 30 years, M. Darren Root, CPA.CITP, CGMA is the CEO of Rootworks, a membership-based organization offering entrepreneurial strategy, coaching and support to the accounting profession. He is a highly regarded thought leader and speaker, as well as the publisher of his own magazine, CPA Life. Darren co-authored The E-Myth Accountant and Youtility for Accountants, and is the author of own recent title: The Intentional Accountant, a primer in applying entrepreneurial principles to privately-held accounting practices.

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Are You an Intentional Accountant?

When I first started my own CPA firm, I didn’t think about my intention for doing so. It wasn’t until I was nearly a decade into owning my practice that I realized I needed to find a better way of doing things. Read about what I learned.

7 Steps for Starting New Clients

There is new, powerful evidence that the customer is shifting and that customer experience is driving buying decisions. Learn how accountants can begin to focus on creating a great client experience.