Six months into their value pricing journey, Inna and Mark agree that it has been the best thing they've done. Its been a huge paradigm shift but their customers, despite their trepidation, were super receptive and on board.
Meet Inna, who sees value pricing as the definite way to go for her modern, progressive firm, despite having had mixed success implementing fixed-fee pricing in the past.
Two months in, Inna shares Ron’s advice that she customize her service list by emphasizing benefits and value, and that she change the conversation to meeting her customers’ needs.
In month three, Inna shares her surprise at how smoothly the conversion to fixed pricing has gone and outline the other benefits she has realized from making the switch.