Ron Baker

Ron Baker started his CPA career in 1984 with KPMG's Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute — the leading think tank dedicated to educating professionals internationally — and a radio talk-show host on the His show, The Soul of Enterprise: Business in the Knowledge Economy, can be found here:

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Why Your Firm Should Offer a Value Guarantee

In part 3 of this 3-part series on working with customers, Ron Baker explains why providing a value guarantee will offer a superior value proposition to your customers, allowing you to charge a premium price, one commensurate with the value you are creating.

Ask Ron Baker: Firing Customers

Firing clients is never fun, but it must sometimes be done for the sake of your firm or company. Get strategy on how to fire customers from expert Ron Baker.

Transform Your Practice with Value Pricing Series - Part 2 of 4

Designed as a webinar series to help you learn how to transform your practice with value pricing. Each in the series builds on the previous material.

The series will demonstrate a superior business model to price for professional services: selling intellectual capital with pricing based on the outcomes and value it creates, not the cost or time it took to deliver. In other words, transforming from a Professional Service Provider to a Professional Knowledge Provider.
Part 2 of 4 in the series: "Having the Value Conversation"