Ron Baker

Ron Baker started his CPA career in 1984 with KPMG's Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute — the leading think tank dedicated to educating professionals internationally — and a radio talk-show host on the His show, The Soul of Enterprise: Business in the Knowledge Economy, can be found here:

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Transform Your Practice with Value Pricing Series - Part 2 of 4

Designed as a webinar series to help you learn how to transform your practice with value pricing. Each in the series builds on the previous material.

The series will demonstrate a superior business model to price for professional services: selling intellectual capital with pricing based on the outcomes and value it creates, not the cost or time it took to deliver. In other words, transforming from a Professional Service Provider to a Professional Knowledge Provider.
Part 2 of 4 in the series: "Having the Value Conversation"