5 Tips to Maximize Your New Find-an-Accountant Profile
Find-an-Accountant is the world’s largest network of small businesses who are looking for accounting experts like you; the site received 1 million visitors last year! We are continually improving Find-an-Accountant to help you create an effective online profile and grow your practice.
In addition to finding a nearby QuickBooks® expert, visitors are looking for a few key indicators of a well-matched ProAdvisor. Based on extensive research and testing, we have identified the top five actions you can take to increase your profile views and get more leads from the clients you want.
#1: Include a photo. Profiles with a photo are significantly more likely to be viewed than those without one, so give your prospects a good first impression with a professional looking headshot. It could help you be the first person they call! Don’t use your company logo, or show buildings or scenery. Show a picture of you, and be sure to choose a high-resolution image (600 x 600 pixels or higher).
#2: Get (more) reviews - and quality matters. Our research has shown that most prospective clients won’t even look at a profile without reviews. Asking for reviews from your clients can be hard, but remember that most would love to repay you for the value you’ve provided. Check out our article, 7 Ways to Get Your Clients to Write Reviews, for best practices and an email template you can use to request reviews.
#3: Write a thoughtful “about me” section with a strong intro. The first line is the most important because it is the only part that shows up on the search results page. Use this space to share what you most want potential clients to know about you to encourage the right ones to learn more by continuing to your profile. When writing your “about me,” remember to use simple language that prospects can understand, and focus on the value you can provide to them.
#4: Showcase your specialties. When it comes to selecting your industries served, less is more. Studies have shown that small businesses prefer to work with accounting professionals who specialize in their industry, as opposed to generalists. Narrowing down your selections to just those you’re very knowledgeable about or want to work with helps prospective clients to realize that you are a good match for a business like theirs.
#5: Complete all profile fields. Make sure your profile is up-to-date and complete, including links to your website and professional social sites such as LinkedIn and Facebook, if available. Finding the right accounting pro is one of the most important decisions a business owner will make, and so they’re eager to learn more about you.
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