Accounting Firm Growth With Google My Business Profile
Setting up a “Google My Business” profile is a great way to connect with new clients looking for accounting professionals on Google search, Maps or Google+. If you don’t already have a Google My Business profile, we highly recommend that you create one for your practice – and, it is free!
5 Reasons to Set Up a Google My Business Profile
#1: Show up prominently in search results across Google.
Searching for “ProAdvisor” or “QuickBooks” on Google Maps lists several ProAdvisors with a Google My Business profile:
A great example of how Bryce Forney, an Advanced Certified QuickBooks ProAdvisor®, is making his Google My Business Profile work hard for this practice. Google Search shows a widget with his profile photo, a map and other useful information when searching for his name or business:
Searching for “Accountant” or “Bookkeeping” on Google lists accountants and bookkeepers with ‘Google My Business’ profiles, at the top:
#2: Improve Search Engine Optimization for your ProAdvisor profile and business web page.
#3: Make it easy for your customers to get in touch by prominently displaying your contact info, and hours of operation on your “My Business” profile widget.
#4: Build your reputation on the web with reviews submitted on your business profile.
#5: Get valuable insights on how people find your business and interact with your content, through reports and dashboards.
How to Set Up a Google My Business Profile
Go to https://www.google.com/business and click on the “Get on Google” button. Check out https://www.google.com/business/faq.html for instructions on setting up your profile. After setting up your profile, make sure to verify your profile. This is required for your photos and reviews to show up in Google results.
On your profile management page, make sure to add a link to your website or your ProAdvisor profile page.
Also, click on “Manage Photos” to add a profile picture, a business logo and your QuickBooks ProAdvisor certification badges!