Finding a Niche for Your Accounting Practice

We spoke with Jason Blumer from Blumer CPAs and the Thriveal Network to find out why finding a niche will help accounting firms stand out from their competitors. Not only did he explain why; he also shared how you can actually go about doing it. 

The goal for a lot of accounting firms is to increase their value, so a lot of firms mistakenly try to achieve this by doubling their price or increasing their number of clients.

Jason explains that adopting a niche strategy is a much smarter strategy. Specializing in a niche will dramatically increase your value to that segment, and when you increase your value, you automatically can increase your price.

“If you can, in fact, double the value you’re giving, your price can automatically follow. And, a niche lets you do that,” he said.

About the Author

Ian Vacin

Ian Vacin

With more than 25 years of experience in technology and over 15 years of leadership experience in the accounting industry, Ian is passionate about helping accounting professionals be as successful as possible in order to positively impact the businesses they serve. He is currently a co-founder and the vice president of product marketing at Karbon. Prior to Karbon, spent almost 10 years at Intuit (where he led the QuickBooks ProAdvisor Program and was the Offering Leader of Intuit's Mac Financial Software).

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