Get organized and reduce stress, part 4: TheBrain

Get organized and reduce stress, part 4: TheBrain

This is a five-part series on apps that will help you get organized and reduce stress. In part 1, I focused on Airtable. In part 2, I discussed ClickUp. In part 3, I went over Dynalist. Now, in part 4, I’ll tap into TheBrain. As a reminder, click any images in this article for a closer look.

When you look at apps for organizing and managing information, almost all of them are linear. They almost all have rows and columns, and folders and sub-folders. Even Dynalist is bullet points and sub-bullet points.

Geometric relationships

TheBrain is the only tool that I know of that makes it easy for you to link things geometrically. This makes a lot more sense when you consider the way your mind works and connects things.

I use TheBrain as my “operating system.” It’s just about the first thing I open every day. To give you a quick idea to start off with, I referenced Chris Brogan and Rob Hatch in the beginning of this series. Recently, I started building out a “people” section of TheBrain (my operating system). Rob wasn’t in there yet, but when I wanted to link to him for attribution, I reached out and asked him where the best place was. I reached out to him in the Owner Insider community (Mighty Networks), and he gave me his website. Now, I want all of these things linked, as well as the connection between Rob and Chris.

To review, there are a number of things I’ve connected:

  • Chris Brogan
  • Rob Hatch
  • Owner Insider
  • Mighty Networks

The relationship between these people and things are not entirely linear.

Grouped Bookmarking

As with Airtable, I use this for bookmarking, but the use case is slightly different. Every day, there are certain websites I want to start off with. So, I have a “thought” called “daily startup,” with links and “child thoughts” based on things I want to look at first thing every day. Sometimes, I also stick reminders in here because I know this is a place I look first thing every day.

In this screenshot above, I am looking at my daily startup thought. In the notepad to the right (each thought has its own), I have added links to the apps that I like to start off with. I also have the apps I use here as their own thoughts, so you will see I have those linked as “parents” to daily startup. Off to the left I have “daily meditation” and “reading.” I wanted those to stand out.

Below daily startup are “child thoughts,” notice that I have my goals linked. I SHOULD be looking at that every day. Next is B Squared, the agency who handles my Google and Facebook Ads. I can remove that now, as we’ve automated the leads process. That was my reminder to go in daily and add any new leads into Kajabi, which you’ll see up there as well.

TheBrain also has a really good search function. So, if someone emails me about scheduling an appointment, I can type as much as “sched” in the search box and access that link quickly.

Once I select it, I will be in the thought you can see the preview for on the left, and as you can already see from that, I have various links for different booking calendars that I maintain.

I can right click on one of those links, choose copy, and then paste it into the email. I never have to go to the site.


TheBrain has a great mobile app, and you can grab anything from the web and add it to your BrainBox. It’s the perfect capture tool because in one click or a couple of taps on your mobile, you can add things to your BrainBox and keep moving forward.

Then, later, whenever you want to, you can add things from BrainBox to your brain in the appropriate place.

Let’s say I wanted to add my conversation with Rob Hatch from the Owner Insider community, I can, as seen in this photo below.

Then, add it here, in the photo below.

You can see that I like to add emails in here. They can easily be opened from here, so you can work on any research you need to do, and when you’re ready to reply, just open the email from here and reply. This allows you to keep your inbox nice and clean!

TheBrain is the ultimate knowledge base

As you add content to TheBrain, you wind up with a bigger and bigger knowledge base. Over time, you can do research on a subject by simply creating a thought, and then pulling in links to other thoughts that you have in TheBrain with the information you need on that subject.

I’ve barely scratched the surface here, so here’s another video that will explain how I differentiate some of my thoughts.