How to Grow your Presence to Grow Your Business
We believe in putting a lot of content out there that's free. We believe in putting it out in social media, whether it's LinkedIn, Facebook, Twitter ... In just putting it out there, so that it puts us front of mind for people when they do decide to buy. Because most people nowadays research you on the web long before they call you, and they've probably already made up their buying decision before they've picked up the phone and called. For us having a strong web presence it important. If they don't like your web presence, they don't like the message you have out there, they're just not going to call you.