How The Cloud Can Make Your CPA Firm A Firm of the Future

When technology and opportunity knocks, you must strike while the iron is hot. That’s especially true with the cloud, which will allow your firm to soar to new heights and become a “Firm of the Future.”

Yet, I know there is quite a bit of fear around the cloud. One common misconception is security, with some accountants feeling the cloud isn’t secure. However, the truth is that it’s no less secure than a computer’s hard drive. Moreover, some are worried about the costs, when, in fact, cloud computing is inherently elastic, scalable and often a pay-as-you-go service. This makes moving to the cloud incredibly attractive compared to buying and investing in an IT infrastructure that quickly becomes outdated. How about that for low risk, high reward?

According to the August 2014 “Small Business Success in the Cloud” report from Emergent Research and Intuit, 80 percent of U.S. small businesses will be fully adapted to cloud computing by 2020. This is great news, but the expectations for accounting firms are not carrying the same cadence. In fact, only 8 percent of accounting professionals feel the profession is future-ready today, according to a CPA.com study. That’s a scary thought when 75 percent of accounting professionals will reach retirement age by 2020.

So, there is significant work left to be done in order to get your firm and your clients on board with the cloud – and transition into a Firm of the Future. A great place to start is QuickBooks® Online Accountant (QBOA), where you can start to transition your clients to the booming, easy, open and connected platform of QuickBooks Online (QBO).

QBO already has 1 million subscribers worldwide, but we know that transitioning from QuickBooks Desktop to QBO may come with some hesitation. All we ask is that you try it out by using either your own firm’s books to learn the platform, or starting with just one client. In mere minutes, you and your clients will see a whole new world, with great features, such as data integration, automation, and anytime, anywhere access.

On top of that, QBO has more than 200 apps, waiting for you to explore and benefit from. When you consider that the average small-business owner uses 18 apps to run their business each day, having a platform of 200+ apps becomes very vital. Find which apps best suit your firm.

It’s this seamless transition and data integration that makes the cloud a must-have for Firms of the Future. The cloud not only saves you and your firm valuable time and money, but also ignites greater collaboration and efficiency, enabling you to focus on the things that matter – generating better business and service for your clients.

Editor’s Note: For more information, check out Intuit’s® Firm of the Future website with white papers, articles and many more resources.

About the Author

Jim McGinnis

Jim McGinnis

Jim McGinnis is the leader of Intuit's Accountant Segment, and has led accountant teams since he joined Intuit in 2010 as vice president of marketing. His extensive marketing, general management and global experience has been invaluable as the Accountant and Advisor Group continues to serve as a center of excellence for Intuit's worldwide efforts with accountants.

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