Accountants Play a Large Role in Fueling Small Business Success

A new national advertising campaign that puts a spotlight on the important role accounting professionals play in helping small businesses succeed was announced at QuickBooks® Connect 2016. In addition, Intuit® announced two new programs that help accounting professionals easily grow their firms by serving more small businesses that use QuickBooks Online (QBO).

According to a 2016 Intuit survey of QuickBooks users, 75% of small businesses say they are more successful with an accountant. For this reason, Intuit is launching an ad campaign focused on emphasizing the positive results that come from the relationship between an accounting professional and their small business client. The ad campaign, available to view here, is titled “Better Together” and showcases Intuit Small Business Big Game contest finalist, ezpz founder Lindsey Laurain and her accountant Jeffrey Prager, Backroom Management Services, LLC. Lindsey started her business to make mealtime with kids less messy. She began managing her own books, but quickly found she needed a mentor to guide the financial side of her business. Jeff stepped in and not only helped her manage her books, but also provided Lindsey with the high-level strategy and business opportunities designed to help ezpz grow.

“Every day we are focused on helping accounting professionals grow and make a difference in their clients’ lives,” said Rich Preece, leader of Intuit’s Accountant Segment. “We are very excited about the launch of this national ad campaign because it not only shows our commitment to helping accounting professionals connect with small businesses but it also highlights how important accounting professionals are to the success of a small business.”

Co-Marketing and ‘Five for $25’ Programs Help Grow and Distinguish Firms

Intuit also announced today the QuickBooks Accountant Partner Program, a new co-marketing program that helps eligible firms market their practice and QuickBooks Online expertise. Launching in November, this program allows firms to qualify for up to $15,000 in marketing funds to grow their business and promote QBO. The program also provides access to Intuit-vetted, independent marketing professionals who can develop and implement a marketing strategy that help grow and promote a QBO-focused firm. Participating firms will also be able to use the QuickBooks logo in their firm’s marketing activities involving QBO, co-brand “Why QuickBooks” brochures and sell sheets to use with their clients and staff and have access to Intuit implementation specialists trained to help onboard large-scale new QBO clients and those migrating from QuickBooks desktop.

The program also provides a dedicated Intuit Account Manager who will ensure firms are taking advantage of the program’s offerings as well as help firms learn, implement and promote QBO. Additional information, including program eligibility and terms will be available at the program’s launch in November.

In addition to the new co-marketing program, Intuit also announced a new QBO offer for US-based accounting firms that makes it even easier to grow the number of clients using QBO. Available today, US-based accounting firms can now purchase five QBO Plus subscriptions for just $25 per month, an 87.5 percent discount off the monthly subscription price of $40 for each subscription. Accounting firms that take advantage of this offer can pass the immense savings onto their clients or choose to implement a value-pricing strategy when charging their clients for the subscription. Similar offers in Canada and the United Kingdom are also available. More information about the US offer is located here: www.intuitaccountants.com/OfferTerms

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Firm of the Future Team

This article is authored by the Intuit® Firm of the Future team. For more information, visit the Firm of the Future website.

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