LinkedIn Profile Update For Accountants & Bookkeepers
Why is a LinkedIn Profile so important in your job search?
You need to get noticed in a crowded job market.
In the past 5 years, LinkedIn has become the “Internet’s Rolodex.” Everyone who wants to find you can find you. That includes former friends, co-workers, and most importantly, recruiters. Recruiters search LinkedIn on a daily basis to find candidates who meet a profile for job searches they are doing. One of your goals as a job seeker is to get noticed by those who have jobs that would fit your profile. If you don’t have a LinkedIn profile that details your professional background including key accomplishments and recommendations, you can’t be found by these recruiters.
Not only is it important to be present on LinkedIn, you need to make sure that your LinkedIn profile is “search-ready.” It needs to have the appropriate key words just like your resume would. For example, if you are a bookkeeping professional, the word “Bookkeeping” need to be in your profile – toward the top of the profile and throughout the body of your profile. Make sure recommendations received from others have your key words as well. The more times your key words appear in your profile, the more times you will come up in a LinkedIn search by a recruiter.
Note: even the word “seeking” as in “Seeking a job at a XXXX firm” is used by recruiters in LinkedIn to find people that they can offer services to. Don’t be ashamed to “admit” by putting in your heading that you are looking for a job. It will definitely help you.
Your resume is your most important document in your job search. Your LinkedIn profile is the second most important document. If you don’t have a profile on LinkedIn.com, sign up for an account and populate your profile immediately. If you don’t know what to put in your profile, do a search on your competition. For example, if you are a QuickBooks Point-of-Sale specialist, do a search in LinkedIn for those words. Look at the first 5 profiles. These are the people who know how to get noticed on this website and could be the people you are competing with for the same job.
It is important to note that your LinkedIn profile is not your formal resume. It is a subset of your professional experience that should give other LinkedIn members a good idea of your background and give them a reason to connect or “Link in” with you. I strongly encourage having 1 or 2 people objectively review your profile for clarity and impact. There are several online resources for this. You may also find in-person workshops in your community.
Hint for future use: As with your resume, it is a good idea to review your LinkedIn profile at least once or twice a year and add or delete accomplishments as appropriate.