Meet the Winner of Intuit's 2015 Firm of the Future Contest
I was reading a book this summer by David McCullough, and on the Wright Brothers. If you look at the Wright Brothers, they had very little money. They hadno support, but they had this vision. They had this dream that something that has not yet been done could be accomplished.
As I thought about our industry, I thought, we've done things a certain way for so long. A lot of people feel as though every time they interact with their accountant,they're going to get a bill, and they're going to ... They're thinking, "Hey, should I Google my question?" or "Should I call my accounting professional?"
That should never be the case. Right from the get-go, we adopted a fixed-rate model, which allows us to engage with our partners on an ongoing basis, where they call us first. Having access to data at your fingertips is really empowering because before, the old school method is you had to go to a client's office, interact with them, either on their computers or grab a file and take it back to your office.
That no longer exists. At the end of the day, we want our clients to be more efficient. We want to help them. We want to free them up to do what they do best.
We want our team members to be more efficient, to where they have more hours back in the day, utilizing technology that matters.
It's important to think of it as, again, technology with a purpose, not technology just for the sake of using technology.
Social media is one of those things that, I think we're all learning, particularly in our industry, that you've got to be present. I think you've got to take the leap because people are going to Google and typing in your city and the words
You've got to be found. No longer are people going to their phone book to find you. They're looking at you through social media. The beauty of it is is you can still do this. There's still time because so many people are still thinking old school, so if you have a differentiator that sets you apart from other people, then they're going to want to look to you.
You're going to be seen as a trusted adviser. I think now's the time to embrace that change and say, “Hey, we're not building airplanes, but we do have an opportunity to change the accounting profession by embracing technology. It doesn't take a lot of money. It doesn't take a lot of support system, but it does take belief that we can do this, and I'm excited about the future.
I think that, in our profession, our future has never been brighter.