Sandi’s Social Media Content Secrets, Part 3: Packaging Your Tips for Social Media

Sandi’s Social Media Content Secrets, Part 3: Packaging Your Tips for Social Media

In part one of this social media content series, we talked about how to connect with your clients’ needs to gain content for your social media campaigns. In part two, we shared several ideas for producing videos for social media and digital marketing in general. In this article, we’ll focus on creating tips for clients and turning them into content for social media.

All your digital content should add value to the life or business of your readers. They should feel enriched, happy, more informed, healthier or wealthier, as a result of each piece of content you publish. Posting tips is the keystone of your strategy because they are sure to add the most value of all the types of content.

Types of Tips

Let’s break it down and list the different ways tips can take shape. A tip can be:

  • A one-line piece of advice.
  • A relevant or interesting fact.
  • An article share.
  • An invitation to a free webinar.
  • An infographic.
  • A blog post share.
  • An invitation to download a white paper.

The good news is you can deliver your tips in any, or all, of these formats, over and over again. To get started, all you need to do is think about what clients need to hear from you. Here are some examples:

  • The deadline for submitting your 2016 U.S. corporate return is Sept. 15, 2017. 
  • Don’t forget, October is the month for quarterly sales tax filers to complete their third quarter returns.
  • A new feature of QuickBooks® Online 2018 is its support of multiple monitors.
  • If you have a balance in an account called undeposited funds, it’s time to call your QuickBooks consultant.
  • Here’s a great article on valuing your business:
  • How do you compare to other small businesses? Check this infographic:
  • Our latest blog post is on virtual office tools:

Repurposing Content

As you write your social media posts, avoid reinventing the wheel by repurposing content. For example, once you’ve written a blog, you can excerpt single sentences, and voila, you instantly have several social media posts written.

If I was going to write a post about this article, here are three posts I’d share:

  • One type of tip you can share on social media is to share an article you wrote.
  • Create content for social media by excerpting sentences from a blog post.
  • As you write your social media posts, avoid reinventing the wheel by repurposing content.

Curated Content

Curated content is the term used to describe content that you share and that is written by others. I subscribe to CPA Practice Advisor, CPA Trendlines, Accounting Today and a few other online newsletters. I skim through their daily emails and selectively read articles that interest me. When I find an article that I feel might interest my social media connections, I save the article link. When I get five, I post a simple blog titled “Links I Like” that contains the titles of each article and the links. No writing was necessary, and I have a timely blog post and five social media posts that I can share.


If you or your firm get(s) mentioned in the press, or if you have one of your articles published by a blog or online magazine, you can create social media posts to support this activity. Here are some examples:

  • Hey, I just got published in the Intuit® Times! Read my article here:
  • My latest article is on social media for accountants:
  • We’re in the news again: Our firm is mentioned in this article:

Getting Organized

My team writes most of our social media posts. Each week, they send me a Microsoft Word document for my approval that contains the posts and the dates. We’ve selected the times so that the posts look somewhat random. The specific content is selected based on what I want to promote that week, as well as tips that are relevant to the current season.

Here’s a sampling of that document:


10:00 am

Add Advisory Services to Your Client Offerings and Earn a Whole New Revenue Stream:


12:20 pm

Search engine optimization has changed in the last few years. One tip is to make sure your website has a secure SSL certificate installed.


2:25 pm

Workers feel pressured to get so much done during the day that they often multi-task. Read More here.


9:30 am

Sandi Leyva Speaker Demo here.


12:45 pm

Is punishment and reward the most effective learning method?


3:00 pm

Free Report: 8 Essential Components of Your Lead-Generating Website:


9:15 am

Eight Must-Have Items on Your Website Home Page


12:00 pm

Want to make the best of a bad situation or make a good event more positive?


2:45 pm

“The good life is one inspired by love and guided by knowledge.” Bertrand Russell

Social Media Posting Tools

Now that you’ve organized your posts, it’s time to publish them across your social platforms. My favorite tool for this is an app called Hootsuite. The free version of Hootsuite allows you to schedule posts to three social media platforms at once.

Set up your free Hootsuite account by connecting it to your LinkedIn, Facebook and Twitter accounts. After setup is complete, you’re ready to schedule your posts. It’s as simple as copying and pasting the posts, highlighting the three platforms, and selecting the dates and times you want the posts to go out.

In one sitting that takes less than 30 minutes, you’ve just scheduled a week’s worth of social media posts across three platforms. That’s pretty cool!

Hootsuite does have competitors. If you’ve found you prefer to try something else, look at Buffer, SocialOomph or AgoraPulse, just to name a few.

Now, you’re ready to write and post your content. In the next few months, we’ll focus on getting your content seen by as many people as possible.