The Accountable: Amy Vetter
We asked accountants what accountability means to them and how they stay accountable, and we heard a variety of responses as inspiration. Here is what Amy Vetter had to say.
Amy Vetter: When I reflect on how I stay accountable, the first thing that comes to mind are the pivots I have made along the way in my accounting career, and how they have always aligned with my personal purpose. When I decided to be a CPA at 12 years old, I could have never imagined that I would now be a speaker, consultant, and writer for the profession.
You may be wondering how, at 12 years old, I knew I was going to be a CPA?
My CPA journey actually began before I was even born, with my immigrant grandfather who became a CPA in 1935. From the stories I heard about him, his main focus was helping other immigrants to thrive in their businesses and improve the lives of his family and his clients’ families for future generations to come. When I think of accountability, my grandfather’s focus defined that. His chosen profession was not just to be accountable to his own personal goals, but to help others achieve their goals as well.
When I began my career, I started in public accounting as an auditor. Then, in 2002, when I opened my original accounting services practice, I discovered QuickBooks®. I quickly witnessed how it was able to help business owners make better business decisions and have the information they needed at their fingertips. The problem was that the information was locked in the desktop, which left ProAdvisors® like myself cleaning up data, limiting the time available for the important proactive conversations about the client’s business.
Little did I know then how much it would change my future career, and the work I would be able to do to help the profession grow. As my business grew, technology continued to improve, and new opportunities came along. I had to find a way to make decisions on the direction to take my practice. I found the way to do that was defining my personal purpose, so that any path I chose kept me accountable and aligned with why I became a CPA in the first place.
I define “personal purpose” as: The Value You Create + Who You’re Creating it for = The Expected Outcome
As I have made pivots in my accounting career, I’ve had to make sure I stayed true to my personal purpose – “Helping entrepreneurs thrive, so that they can stay in business and continue to benefit the customers that need them the most.”
I have remained committed to my purpose by helping entrepreneurs as a CPA, as well as in my current focus, where I work every day to help other accountants in the profession plan for digital transformation of their practices. We do this together so that collectively, as a profession, we can better serve clients and become true advisors by providing the needed advice to keep more small businesses thriving. Each advisor and accounting practice I work with is responsible for hundreds of small businesses, which has been a way to expand my personal purpose beyond myself.
Unlike when I started my practice, with QuickBooks Online, accountants and entrepreneurs can now work in real time together and allow the software to do the heavy lifting. This way, accountants have more time for the important conversations with their clients on an ongoing basis to help them achieve their business goals.
As a speaker and a consultant, I work with accounting professionals to assist them with digital transformation of their practices and level up their advisory skills to take their clients to the next level. By helping more accountants, I help more entrepreneurs than I could ever have done on my own. I pinch myself every day for the impactful and rewarding work I get to do, as I continue to fulfill my grandfather’s legacy 85 years later.