Updates to the Find-a-ProAdvisor Directory

Starting today, we are rolling out the first phase of the Find-a-ProAdvisor® directory redesign to drive more connections between small businesses and Certified ProAdvisors. This is the first step in a carefully planned process to build a more modern and engaging directory that demonstrates your expertise to the 700,000 small businesses that search for a ProAdvisor each year.1

The biggest change for now is a more robust edit profile tab in the QuickBooks Online Accountant ProAdvisor Center. You’ll now see how your profile is performing, including your profile views, number of leads and clicks on your social links. Based on profile strength, we’ll also recommend actions to improve your profile.

*For more information on how to access the QuickBooks Online Accountant ProAdvisor Center, please refer to this article.

ProAdvisors can now add years in business, links to social networking sites and languages spoken. Please note that while these fields will not be added to public profiles on www.findaproadvisor.com until early 2017, the new fields will be visible to our customers who search for a ProAdvisor through the in-product directory in QuickBooks Online. We encourage you to take this opportunity to add this new information and make sure your profile is up-to-date.

Additional changes:

  1. You can now preview how your profile will appear in the directory inside QuickBooks Online, and see what it will look like on www.findaproadvisor.com, starting in early 2017.
  2. A more prominent “Advanced ProAdvisor” designation helps to differentiate ProAdvisors with an Advanced Certification.
  3. Phone numbers are now limited to office, mobile and fax – and will display in that order. We encourage you to verify that your numbers are accurately listed.
  4. Your certifications more clearly demonstrate your product expertise.

What’s Next?

Once the newly designed, mobile-responsive profile pages are completed, the next major improvements will include an improved search experience that surfaces the information small businesses most want to know about your practice at a glance. Stay tuned for more announcements in the coming weeks and months.

Not Yet on the Directory?

The Find-a-ProAdvisor directory listing is available exclusively to Certified ProAdvisors. Not yet certified? Learn more about our award-winning education and certification program, and get certified to take advantage of all that the free ProAdvisor Program has to offer.

Need more information?

For additional information on the directory update, please visit our Learn & Support page.


1You must be a Certified ProAdvisor to be listed on the Find-a-ProAdvisor online directory, which receives more than 700,000 visitors annually and is growing (based on average number of unique visitors to the Find-a-ProAdvisor online directory during May 2014 to April 2015).

About the Author

Michelle Berg

Michelle Berg

Michelle Berg is a Marketing Manager for the QuickBooks ProAdvisor Program. She is based out of Intuit’s Mountain View, CA headquarters.

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