Why your clients need a password manager
You don’t need to be an IT specialist to understand the importance of cybersecurity. If a business doesn’t follow best practices, they could be vulnerable to embarrassing and financially devastating cyberattacks.
Even if it’s not your specialty, it’s a good idea to talk to your clients and nudge them toward good security habits. If they follow your advice and become a more successful company – one that’s seen as trustworthy by staff, customers, and business partners alike – they’ll remember your impact and likely work with you on a deeper level.
What advice should you give? There are many small changes that could improve a client’s digital defenses. The best place to start is with a business password manager. Here’s why.
1. Your clients will never forget a password again
Your clients’ time is precious. They shouldn’t waste it staring at login screens, trying to remember what password they chose weeks, months, or years ago. Resetting a forgotten password? So tedious. No one wants to reach out to their IT department, or open their emails and root around for the reset link.
With a business password manager, your clients will never forget a password again. That means less stress and more time tackling problems that will make a real difference to their business.
2. Your clients will be more productive
A good password manager won’t slow down your clients. In fact, it’ll do the opposite. That’s because the best password managers don’t just remember your passwords; they autofill them on all of your favorite devices and browsers. Windows, MacOS, Linux, iOS, and Android. Chrome, Safari, Edge, and Firefox. No typing, no searching.
I know what you’re thinking: Does a business password manager really save that much time? After all, it only takes a few seconds to type out a password. Remember, though, that building a business is a marathon, not a sprint. Take a rough guess at how many times your favorite client enters a password each day, week, month, or year. Now multiply that by the number of people in that company, then by the number of years you hope the company will be around for.
Very quickly, those seconds become many, many hours.
3. It will help your clients store and share everything that’s important to them
The best password managers store more than just passwords. They’re a home for everything that’s important to your clients, including credit and debit card numbers. Most password managers will autofill these payment details when they reach an app or site’s checkout page, just like a password when they need to log in. It’s more convenient than grabbing the physical card and typing the numbers by hand, that’s for sure.
But it doesn’t stop with credit and debit cards. Many password managers will let your clients store documents, such as contracts and presentation decks, and other pieces of information that are relevant to their business, including databases and server credentials.
The best part? They can then share this information with everyone inside their company. No more sticky notes by the office router. No more spreadsheets that are always out of date. No more text messages, emails, and Slack notifications asking what the Wi-Fi password is. With a password manager, everyone they work with knows exactly where to find their company’s shared credentials.
And, when someone updates a password, everyone has access to the new one right away. So, if someone leaves and a manager needs to change a few passwords, they won’t have to email the entire team and pray everyone reads their message before logging into the associated accounts. As long as they had access to the old credentials, their password manager will submit the new ones.
4. It will save your clients some money
Admittedly, the best password managers cost a bit of money. Especially the ones that have been designed with small teams and businesses in mind. That might make your clients balk. When you’re building a company, every dollar counts, after all, so a password manager might sound like a luxury they can’t afford.
But the truth is something else. If your clients commit to a password manager, they’ll actually save money in the long run. Remember: A password manager will save your clients time and make them more productive each day. And as the age-old saying goes, time is money. Better they spend it connecting with customers and improving their product or service.
The savings don’t just come from productivity, though. The average business data breach cost $3.8 million last year, according to research by IBM and the Ponemon Institute. That’s far, far higher than the price of a password manager.
5. It’ll keep your clients’ money safe, too
We’ve already mentioned that a good password manager will store your clients’ credit and debit cards. The benefits go beyond convenient autofill and sharing — it’s also a smart way for them to protect their card numbers from would-be thieves on the web.
In general, a password manager is more secure than choosing the “remember my card details” option on an individual store’s website. Why? Many retailers have bad security infrastructure, leading to breaches that expose customer information. You don’t want your clients caught up in one of these.
The companies that make password managers, meanwhile, base their entire business on being secure and are rarely, if ever, hacked. That’s why it’s safer for companies to store and autofill their payment details using a password manager. Top-notch security that’s no less convenient? It’s a win-win for all of your clients.
6. Your clients will know when a password has been compromised
Your clients are too busy to check the news for breaches. Similarly, none of them have the time to go through their employees’ passwords, and check whether they’re weak or have been re-used. That’s where a password manager comes in. Many will check on your clients’ behalf whether any of their corporate passwords have appeared in a known breach.
Most password managers will also check for weak, compromised, or duplicated passwords, and tell your clients’ employees which of their accounts are missing two-factor authorization, an optional but highly recommended layer of protection that will further reduce the chance of a breach.
7. It will help your clients build customer trust
The success of your clients depends on them building a relationship with their customers. They need to prove, slowly and consistently, that they’re just as professional and dependable as the competition. Customers trust a company to deliver a quality service or product, and treat their private information with care.
The fastest way your clients can damage that hard-earned trust? With a data breach.
If any of your clients’ team members have a weak password or use the same password for multiple accounts, they’re putting their business at risk. If a password is short or predictable, it’s easy to memorize but also simple for a hacker to guess. Reusing the same password is similarly risky because if it’s ever included in a leak, cybercriminals could use it to access all of that person’s accounts, including the ones they use while working at the business.
Imagine if someone took over one of your client’s Facebook pages and started sharing offensive material or accessed an online spreadsheet that contained sensitive customer information. All of that company’s hard-earned trust would disappear in an instant.
Your clients can avoid these scenarios by adopting a password manager that gives everyone a convenient way to generate and autofill strong, unique credentials.
8. It’ll give your team peace of mind at home too
Building a new business can be tough. Real tough. For many, it involves long hours and a to-do list that never seems to get shorter. To succeed, your clients’ employees need focus and boundless energy. It’s hard to have either if they clock off and discover that one of their personal accounts has been hacked, or they can’t remember the password for their online banking.
With a password manager, all of these problems disappear, giving your clients’ team members peace of mind at home and a less distracted brain in the office.
Many password managers will let you separate personal and work-related accounts with tags, labels, or folders. Some go a step farther by offering every business user a personal or family account. That way, all of your team members have a dedicated and clearly separated password manager that covers everything important to them outside the office.
9. It will create a culture of security
Some of your clients might be so small that they don’t have a dedicated IT or security person. If so, they likely don’t have someone in place to enforce good security habits — not full-time, anyway. That means those clients need to rely on their employees to make good decisions and, ultimately, keeping their company secure. That can be a scary prospect, but it doesn’t need to be.
Your clients can avoid costly and embarrassing breaches with a culture of security. To create this, they need powerful but easy-to-learn tools that empower your employees to practice good security habits. One of the most effective is a password manager because it allows everyone to protect their accounts with strong, unique passwords. And, more importantly, with minimal input from a manager or IT specialist.