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Video is hot, hot hot! Find out how to start your own video marketing program from ProAdvisor Kathy Grosskurth.
Learn how accountants can build an online presence by establishing a niche, which attracts prospects ideal for the practice.
There were a lot of accountants out there and not all of them knew QuickBooks like I knew QuickBooks, so I joined the ProAdvisor program in order to stand out. See all of the benefits of getting certified as a QuickBooks ProAdvisor.
While more business people are using social media to connect and stay in touch, these tools are no substitute for face-to-face communication. Learn how to turn a gathering of people into a valuable networking occasion.
Social media is quickly becoming an important branding and sales tool for accountants. Not sure how to get started or how to take your social media strategy to the next level? Get detailed advice here.
You're likely excited about your new social media accounts. Maybe, you’ve just started posting or you’ve been posting for a while. Or, you may still be considering whether you should dip your toe into social media. The big question everyone has about social media at some point is how to keep your content interesting and fresh. In this content series, we’ll examine the major categories of content that we should use in our social media.
While more and more accountants working in accounting and tax have a social media presence, many may not be actively using their accounts to develop business for their practices. Facebook, in particular, is baffling to many financial professionals who do not know how use their presence to recruit more prospects and keep the clients they have. This practical guidance has worked for author Carrie Kahn. Read on to see how these common-sense tips can help you use Facebook to increase your business as well.
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Michael wants to provide that "WOW" experience for their clients so that they refer Reconciled It to their friends. Within the first 60 days of working with them, Michael asks their clients for a written testimonial, video interview, or a shout out on social media. The time frame for this specific ask is critical.
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