Intuit QuickBooks delivers value through accountant-specific improvements that drive small business growth

Intuit QuickBooks delivers value through accountant-specific improvements that drive small business growth

Accountants are our number one partner. That’s why we’re focused on powering your prosperity by delivering an online, integrated platform that helps you and each of your clients succeed—at every stage of your and your clients’ business journeys. In one place, the QuickBooks platform is designed to save you time and fuel your growth by leveraging AI, automating tasks, streamlining workflows, and giving you access to data so you can advise your clients and help them make more-informed business decisions.

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94% of accounting professionals agree that QuickBooks Online saves them and their clients time.***

And because new features and capabilities are continually added across our platform, we want to make sure you’re up to speed on the latest changes so you and your clients get the most out of QuickBooks. Check out some of the new capabilities we’ve recently added, whether you’re a team of one or leading a team of many.

An integrated product platform at the center of small business growth

Accountants are trusted advisors to small businesses and help them be more successful. To help you better serve your clients, grow, and scale, we unlock the power of the QuickBooks Online platform through personalization, automation, ease-of-use, and seamless integrations across our platform’s capabilities, from payroll, payments, and capital, to inventory management and customer growth with Mailchimp.

From starting up to scaling up, we’re dedicated to providing you with the tools you need to meet the needs of businesses of all sizes. Through our connected platform, you save time, have access to insights, and get all your work done in one place. 

Streamlined workflows, automation, and insights based on your feedback

As our number one partner, we’re focused on providing you with a connected platform that helps you save time, be more efficient, and be an advisor to your clients. You’ve told us that you’re looking for added efficiencies so you can focus on providing exceptional service to your clients that add value and revenue to your firm. Here are some recent updates we’ve made based on your feedback—and with you in mind.

QuickBooks Online Accountant (QBOA) is the one place for you to access your clients’ books and leverage accountant-specific tools that provide key business insights, create efficiencies, and automate time-consuming data-entry tasks so you can spend more time advising your clients. We recently made several QBOA improvements to meet your specific needs.

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With QBOA, I can work from anywhere and help clients across the country!” —Pam Morin, president, RPPC Inc., Kansas City, MO

Chart of Accounts Templates: Improving our Chart of Accounts in QBOA has been one of your top three improvement requests. You can now save time by setting up new clients with the right chart of accounts by creating, reusing, and importing a chart of accounts template, delivering personalized value to your clients faster. And if you have templates in Excel, you can import them directly and map the categories to QuickBooks.

Improved accountant views of client transactions and third-party app use: You now have increased visibility of client transactions with the new accountant read-only access to a client’s QuickBooks Checking account and Get Paid Upfront view. You can also see third-party apps your clients have added and easily disconnect those no longer needed. Or, connect more apps to further streamline their workflows to create a QuickBooks platform that’s right for them.

Added document management capabilities: We improved QBOA’s document management capabilities and now provide the ability to connect popular Document Management Systems with Intuit Practice Management for simplicity, automation, and collaboration on client files.

Improved automation of transaction categorization and bank reconciliation in QuickBooks: We’re creating more impactful efficiencies across core accounting workflows for QuickBooks power users like you.

  • Categorized transactions can now be reclassified in bulk and individual transactions can be updated in line, eliminating unnecessary clicks to save you time.
  • You can also save time reconciling bank transactions with the automation of transaction categorization, matching payee/vendors.
  • Journal entry import eliminates the painful and time-consuming task of manually entering journal entries and transferring them from spreadsheets.
  • When reconciling bank transactions, you can now select which specific items you bought or sold versus the ones just categorized to a particular chart of account. This provides insight into project profitability and is critical for product- and project-based businesses who put extra effort into their bank reconciliation to accurately view inventory and project profitability.

Get insights, automate tasks, and save time with AI in QuickBooks

We’re supercharging QuickBooks with the power of AI, automating tasks to save you and your clients time, providing insights, and helping businesses get paid faster. We’ve got two QuickBooks updates to share with you.

  1. Intuit Assist for QuickBooks is our new generative AI-powered assistant currently in beta that is revolutionizing how you can easily stay on top of your cash flow. Intuit Assist for QuickBooks turns a photo of a receipt into a categorized transaction, translates vendor PDFs into bills, and automates the creation of invoices by extracting email correspondence or handwritten notes. In addition, it automatically flags invoices that are coming due and drafts reminders for you to review and send.
  2. AI-powered Accounting: With the power of AI and automation, QuickBooks saves you and your clients time, helping you spend less time on manual work and more time on growing your and your clients’ businesses. QuickBooks combines the power of your oversight with the ability to learn how you and your clients categorize income and expenses, so over time, QuickBooks auto-matches and categorizes transactions for you. The result: Customers save 30 hours per month on average,** thanks to QuickBooks’ ability to automatically categorize transactions, income, and expenses and match bill payments to payroll and payments. 

Manage and pay employees with confidence

Paying employees is serious business. You and your clients need to be confident that payroll is delivered accurately and on time, but are also looking for a platform that streamlines employee management and makes it easy to provide benefits that help retain top talent.     

QuickBooks Online Payroll provides businesses with a seamless workforce solution that simplifies the complex world of Human Capital Management (HCM), providing access to payroll, time tracking, HR, and employee benefits in one place.

New and improved features include a deeper integration between QuickBooks Payroll and QuickBooks Time, advanced payroll cost allocation, bulk pay item management, an HR hub for employee record management, and benefits, which includes a new healthcare partnership with Allstate Health Solutions.

Pricing for value

Our mission is to help small businesses of all sizes succeed by providing an online, integrated platform that helps them save time, and have confidence their books are up-to-date and accurate. We’re proud to play a role in every small business success story, and remain committed to deliver the tools needed to ensure their prosperity and yours.  

Reflecting our continuous investment to deliver an online, integrated, AI-driven platform that helps businesses succeed, we’re updating our pricing in the United States starting Aug. 1, 2024. We routinely evaluate our pricing structure across the QuickBooks platform and notify customers by email in advance of any changes. Go here to learn more.

Want to learn about even more new QuickBooks features that help you enhance day-to-day client engagement and streamline operations? Take a look at the top 10 recent QuickBooks features requested by accountants just like you.


*Based on total auto-categorized transactions from Jan-Dec 2022 from US subscribers.

**Based on survey of small businesses using QuickBooks Online Simple Start, Essentials, or Plus in U.S. conducted March 2023 who stated average savings compared with their prior solution.

***Based on a survey conducted November 2020 of accounting professionals who had an opinion about using recurring transactions and Bank Feeds available in QuickBooks Online in the U.S. Additional terms, conditions, and fees may apply with recurring transactions and Bank Feeds.

Intuit is a technology company, not a bank. Banking services provided by our partner, Green Dot Bank, Member FDIC.

Money movement services are provided by Intuit Payments Inc., licensed as a Money Transmitter by the New York State Department of Financial Services. For more information about Intuit Payments' money transmission licenses, please visit

QuickBooks Capital: See funding options from our partners including line of credit and term loan, all within QuickBooks.

QuickBooks Capital is licensed as Intuit Financing Inc. (NMLS #1136148), a subsidiary of Intuit Inc. Our service is limited to commercial or business loans only. In CA, loans are made or arranged under CFL License #6054856. Additional lending licenses held by Intuit Financing Inc. include: AK #10000990, DC #ML1136148, FL #CF9901279, MD #1136148, MN #MN-RL-1136148, ND #MB102690, NM #1899, NV #IL11125, NV #IL11126, NV #IL11127, NY #OSL104837, RI Licensed Lender #20183583LL; and small loan lender #20183584SL, SD #1136148.MYL, TN #166418, UT, VT #7194 and VT #7195.

Intuit Financing Inc. is a licensed broker in states that require a license. Our service is limited to commercial or business loans only. State licenses include: CA #6054856, NM #01899, ND #MB102690, RI Licensed Loan Broker #20153121LB, VT #LSO-1136148, VT #LSO-1136148-1

Partner loans are made or arranged pursuant to their applicable lending license(s).

QuickBooks Payments: QuickBooks Payments account subject to eligibility criteria, credit, and application approval. Subscription to QuickBooks Online required. Money movement services are provided by Intuit Payments Inc., licensed as a Money Transmitter by the New York State Department of Financial Services. For more information about Intuit Payments' money transmission licenses, please visit

QuickBooks Checking account: Banking services provided by and the QuickBooks Visa® Debit Card is issued by Green Dot Bank, Member FDIC, pursuant to license from Visa U.S.A., Inc. Green Dot Bank operates under the following registered trade names: GoBank, GO2bank and Bonneville Bank. Registered trade names are used by, and refer to, a single FDIC-insured bank, Green Dot Bank. Deposits under any of these trade names are deposits with Green Dot Bank and are aggregated for deposit insurance coverage up to the allowable limits. Green Dot is a registered trademark of Green Dot Corporation. ©2022 Green Dot Corporation. All rights reserved. QuickBooks products and services, including Instant Deposit, QuickBooks Payments, Cash flow planning / forecasting are not provided by Green Dot Bank.

QuickBooks Get Paid Upfront: QuickBooks Early Pay loans funded via instant transfer are typically deposited within 30 minutes. Interest will begin to accrue on any outstanding QuickBooks Get Paid Upfront loan balance after the first 30 days. Not available for customer invoice payments made through GoPayment, Pay links, or QBO Receive Payment experience. QuickBooks Get Paid Upfront loans and QuickBooks Early Pay loans are issued by WebBank. Application and approval required.

QuickBooks Workforce: QuickBooks Payroll (“Payroll”) and/or QuickBooks Time (“Time”) subscription required. Feature availability may vary based on company subscription, settings, and employment type. Registration required. Certain features are available only through the Workforce web portal or through the Workforce mobile app.

Third party apps: Third party applications available on Subject to additional terms, conditions, and fees.

Mailchimp integration: QuickBooks Online and Mailchimp sold separately. Integration available.

Intuit Assist and certain other AI features and functionalities are currently available at no additional cost to certain QuickBooks users. Pricing, terms, conditions, special features and service options are subject to change without notice. Intuit reserves the right to discontinue the feature at any time for any reason in its sole and absolute discretion.

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