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News

Talent trends, Armanino’s Utah expansion, and a new CPA path

Welcome to our weekly digest—a space to reflect on where the accounting profession is headed and how it’s evolving in real time. Each week, we bring you a curated roundup of recent headlines, ideas, and innovations shaping the future of the industry.

From emerging technologies and shifting talent pipelines to strategic mergers and evolving client expectations, the profession is in motion. Our goal is to surface stories that matter—whether you’re leading a firm, advising clients, or just ruminating about what comes next. 

In last week’s issue, we talked about a global push for sustainable accounting, a bold new firm shaking up the US landscape, and more. In this issue, we dive into the profession’s evolving talent landscape, from entrepreneurial ambitions to a new CPA licensure path. We also spotlight major firm expansions, fresh guidance from FASB, and how accounting is adapting to new demands—whether that’s using tech more effectively or guiding clients through complex sustainability reporting.

Let’s dive in.

🔍 Top headlines

Accountants reveal entrepreneurial ambitions in global talent survey

The 2025 Global Talent Trends survey from ACCA reveals a profession in flux. Over 9,000 accountants and finance professionals across 157 countries shared their views, and the findings signal a shift toward more flexible, self-directed careers. An overwhelming 83% of respondents said they’re interested in starting their own businesses, while 72% are considering a job change within the next two years. Key drivers? A desire for better work-life balance, more meaningful roles, and relief from mental health strains exacerbated by hybrid work and rising expectations. 

AI is also reshaping accounting and career thinking: many professionals see it not as a threat, but as an opportunity to step into more strategic, value-driven roles. The report suggests firms must adapt quickly by offering more purpose-led work, investing in mental well-being, and supporting continuous learning. 

In short, the future accounting workforce wants more than stability—it wants autonomy, impact, and room to grow.


AICPA and NASBA approve alternative CPA licensure path

In a major move to modernize the pipeline to CPA licensure, the AICPA and the National Association of State Boards of Accountancy (NASBA) have approved a new pathway that allows candidates to become licensed with a bachelor’s degree, two years of relevant work experience, and successful completion of the CPA Exam—bypassing the traditional 150-credit-hour requirement. The change, formalized through updates to the Uniform Accountancy Act (UAA), comes amid mounting concerns over talent shortages and declining CPA candidate numbers. 

While the traditional path remains available, this alternative route aims to remove a key barrier to entry that many say has become outdated and burdensome, especially for underrepresented and lower-income candidates. Several states, including Minnesota and Ohio, have already proposed or passed legislation to enable this approach. Supporters believe the dual-pathway model can balance rigor with accessibility, helping to diversify the profession while maintaining high standards. It’s a turning point in the conversation about what it really takes to become a CPA.


Armanino expands into Utah with Cooper Savas merger

Armanino LLP, a top 20 accounting and consulting firm, has announced its entry into the Utah market through a merger with Salt Lake City–based Cooper Savas LLC. The deal brings 35 professionals under the Armanino umbrella, expanding its presence in the Mountain West and enhancing its regional tax, assurance, and consulting capabilities. But the move isn’t just geographic—it’s strategic. Cooper Savas has deep roots in Salt Lake’s entrepreneurial ecosystem and has long served high-growth businesses, a sweet spot for Armanino’s broader vision. 

The merger also gives Utah clients access to Armanino’s robust national resources, including international tax, R&D credit expertise, and advanced advisory services. The integration reflects a continued trend of mid-sized firms joining forces with larger players to stay competitive in a consolidating market. Armanino leaders say it’s part of a long-term investment in regional strength and cross-market collaboration, while maintaining a personalized, community-driven approach.

💻 Technology & innovation

Tech and talent shortages reshape accounting hiring models

The Pennsylvania Institute of Certified Public Accountants (PICPA) reports that traditional hiring models in accounting are becoming obsolete due to technological advancements and a scarcity of talent. Their survey indicates that while 75% of firm leaders anticipate needing the same or more staff, 52% expect their firms to be at least 20% smaller in five years. To adapt, firms are encouraged to focus on precision hiring, upskilling, and retention strategies that align with the evolving demands of the profession. Survey reveals inefficiencies in CPA firms' tech utilization

A new survey from CPA.com and Bill reveals that 97% of CPA firms aren’t using their technology efficiently. In some cases, it has even made things worse, with nearly half (43%) of respondents saying tech has actually increased manual work rather than reduced it. The findings point to a deeper issue: firms are investing in tools without the training, integration, or change management needed to make them work. As automation and AI continue to evolve, firms that don’t prioritize effective implementation risk falling behind—not because they lack the tech, but because they’re not set up to use it well.

🧠 Practice management

EY-Parthenon delays new hire start dates amid market uncertainty

For the third consecutive year, EY-Parthenon has postponed the start dates for new hires in its US strategy and deal advisory division, citing "uncertain and evolving market conditions." New recruits, primarily recent graduates, have been informed that their start dates will be no earlier than March 2026. EY is offering affected individuals a $10,000 incentive to delay their start or the option to retain their signing bonus if they choose to pursue opportunities elsewhere.


Firms assist clients in navigating sustainability reporting

As sustainability reporting becomes increasingly integral to business operations, accounting firms are stepping up to assist clients in this complex area. Firms are developing strategies to help clients integrate sustainability into their reporting processes, ensuring compliance with emerging regulations and meeting stakeholder expectations. This support includes guidance on data collection, reporting frameworks, and assurance services, positioning firms as essential partners in clients' sustainability journeys.

🏢 Firms & mergers

Mauldin & Jenkins merges with Greenville-based firm

Mauldin & Jenkins, a leading assurance, tax, and advisory firm, has announced its merger with Bradshaw, Gordon & Clinkscales, LLC, a well-established CPA firm in Greenville, South Carolina. Effective June 1, 2025, the merger adds seven partners and 42 professionals to Mauldin & Jenkins, expanding its footprint in the Upstate region. Clients will benefit from an enhanced suite of services and a broader network of expertise. 


FASB clarifies guidance on identifying accounting acquirer in business combinations

The Financial Accounting Standards Board (FASB) has issued updated guidance to clarify how companies determine the “accounting acquirer” in a business combination—that is, which entity’s financials should drive the reporting after a merger. The update is designed to reduce inconsistent practices and bring more transparency and comparability to financial statements. By standardizing this part of the process, FASB aims to make post-merger reporting clearer and more aligned across industries and deal types.

📅Events, podcasts & webinars

WATCH

In the Know: Create credit memos from invoices

In the latest episode of In the Know, learn how to streamline your workflows by creating credit memos directly from invoices in QuickBooks Online. Jaclyn Anku walks through this highly requested feature, covering when to use it, how it improves accuracy, and what’s changing in your client workflows. If you work with billing adjustments or partial refunds, this is a must-watch.

LISTEN

On the Books: From theory to practice

This episode of On the Books explores how product ideas move from concept to reality. Karla Uribe, Director of Accountant Product at Intuit, shares what it takes to translate accountant feedback into working solutions. The conversation highlights how theory becomes practice inside Intuit’s product team, offering an inside look at how real customer pain points shape the tools you use every day.

ATTEND

Power clients' businesses, not just their books

Join us on May 22, 2025 (11:00 AM PT / 2:00 PM ET) for a live session on elevating client advisory services. You’ll learn how to assess when clients need more advanced tools, use AI-powered features for better reporting, and help clients make more confident decisions. CPE credit is available for attendees.

ATTEND

In the Know: Live webinar

On May 15, 2025, join us live for In the Know, the go-to webinar for ProAdvisors looking to stay ahead of the curve. Hosted by Jaclyn Anku, this session covers the latest QuickBooks innovations, including Bill Pay updates, Client AI Briefing, and more.

APPLY

Intuit Partner Council: Applications now open

Are you a passionate, innovative ProAdvisor ready to influence the future of QuickBooks? Applications are now open for the 2025 Intuit Partner Council. This is your chance to collaborate directly with product teams, share your insights, and shape the tools the accounting profession will rely on next. If you're ready to represent your peers and drive change, apply now.

🗣️ Quote of the week

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Change is never easy, but standing still is no longer an option. Our goal is to help firm leaders move with purpose and turn intention into action. This is a moment for transformational action.
Jennifer Cryder, CEO of PICPA

The future of accounting is unfolding every day—and it’s being shaped by professionals like you who are exploring new ideas, testing what works, and finding better ways to support clients. Whether you’re growing your skill set, expanding your services, or simply staying curious about what’s next, we hope this issue gave you a few useful sparks.

We’ll be back next week with more insights, trends, and tools to help you keep moving forward—one step, one win, and one update at a time.


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