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News

ESG update, Sorren launch, and UVU CAS course

Welcome to the first edition of our weekly digest—a space to reflect on where the accounting profession is headed and how it’s evolving in real time. Each week, we’ll bring you a curated roundup of recent headlines, ideas, and innovations shaping the future of the industry.

From emerging technologies and shifting talent pipelines to strategic mergers and evolving client expectations, the profession is in motion. Our goal is to surface stories that matter—whether you’re leading a firm, advising clients, or just ruminating about what comes next. 

In this issue, we explore a global push for sustainable accounting, a bold new firm shaking up the US landscape, and a university course that's reimagining the accountant’s role. Plus, we touch on the latest on AI trust, tech upgrades, and fast-moving M&A trends.

Let’s dive in.

🔍 Top headlines

Accounting Bodies Network (ABN) updates sustainability principles

The Accounting Bodies Network (ABN), a global alliance representing over 2.5 million accountants and students, has reaffirmed its commitment to driving a sustainable future by adopting five newly revised core principles. 

Developed in partnership with A4S (Accounting for Sustainability), these updated principles reflect the evolving role of accountants in shaping a more sustainable economy. They emphasize education, innovation, advocacy, and a broader definition of value that incorporates environmental and social dimensions. The revised framework also calls on member organizations to lead by example, embedding sustainability into their own operations and supporting members in achieving net-zero goals. As sustainability becomes increasingly central to the finance profession, this marks a renewed push for collective global impact.

13 Firms unite to form Sorren, a new top 50 accounting contender

A major shift is underway in the US accounting industry as 13 regional firms join forces under a new national brand: Sorren. Brought together through long-standing relationships in the BDO Alliance, the firms share a vision of collaborative growth, deeper expertise, and stronger client service. With more than 1,000 professionals across 20 offices nationwide, and with a growing international presence in India, the Philippines, and St. Lucia, Sorren offers comprehensive services in tax, assurance, advisory, and client accounting. 

The venture is backed by DFW Capital Partners, which first invested in Idaho-based Harris CPAs in 2024 and has since helped accelerate the group’s strategic expansion. Leaders emphasize that this isn’t a merger for scale alone; Sorren is grounded in shared values, local community ties, and a commitment to innovation. The name “Sorren” itself reflects the firm’s ethos: a blend of “master of craft” and “coming together as one.” Sorren aims to rank among the top 50 U.S. firms by revenue.

UVU launches innovative CAS course to attract next generation of accountants

To help close the talent gap in accounting, Utah Valley University (UVU) has launched a first-of-its-kind Client Advisory Services (CAS) course, now required for all accounting majors. Created by Professor David Waite in collaboration with leading ProAdvisors Dan Luthi and Brittany Brown, the course aims to modernize accounting education by shifting focus from traditional tax and audit to the fast-growing world of CAS. 

Backed by Intuit’s ProAdvisor Academy, students get hands-on experience with QuickBooks Online, complete industry-recognized certifications, and tackle real-world case studies that build both technical and advisory skills. The pilot drew 75 students, resulting in 150 certifications and early job placements for nearly 20%. For Intuit, it’s a model of how industry and academia can collaborate to reshape perceptions of the profession and build a more future-ready workforce. As Dan Luthi puts it: “Students are ready for change. They’re looking for more than traditional accounting roles—they want to be problem-solvers, advisors, and tech-savvy professionals.”

💻 Technology & innovation

KPMG launches AI trust services for scalable, responsible AI governance

KPMG has unveiled KPMG AI Trust, a suite of services designed to help organizations manage AI risks and build trust in their AI systems. Enabled by ServiceNow’s AI Control Tower, the offering provides tools for evaluating AI risks, validating models, ensuring regulatory compliance, and centralizing AI oversight. 

As AI adoption accelerates, KPMG aims to close the gap between innovation and governance, helping businesses implement reliable, ethical, and secure AI at scale. With 82% of leaders citing risk management as a top concern, this tech-enabled approach offers a path to confident, compliant AI deployment across industries.

🧠 Practice management

CPA firms prioritize tech upgrades to drive efficiency and AI integration

Top CPA firms are planning major tech investments in 2025 to modernize internal systems, improve practice management, and enhance efficiency through AI and automation. Pain points include outdated infrastructure, lack of software integration, and limited scalability. From new cloud platforms and ERP systems to AI-optimized laptops and custom automation tools, firms are prioritizing upgrades that align with evolving business needs and client expectations—positioning themselves for smarter, faster, and more connected operations.

🏢 Firms & mergers


M&A rules are shifting fast—here’s what firms need to know


The merger and acquisition landscape in accounting is undergoing transformation, with private equity (PE) reshaping expectations around pricing, speed, and deal structure. At the 2025 BDO Alliance Evolve Conference, The Visionary Group’s Doug and Bob Lewis outlined key success factors for both buyers and sellers. Their advice? Manage expectations, know your hidden value, and clean up your operational act. 


For acquirers, speed is critical—slow processes kill deals. PE’s influence means more cash upfront and fewer drawn-out negotiations. Whether merging, selling, or staying independent, firms need to adapt quickly in order to stay competitive in this shifting environment.

📅 Events, podcasts & webinars

Attend

QuickBooks Online Recertification 2025

Looking to get recertified for QuickBooks Online? The window is open now through June 30, 2025. And as an added bonus, those who complete the exam before the deadline are automatically entered for a chance to win a $250 Visa gift card. 

The latest training and exam cover updates across a range of new innovations, including QuickBooks Online Accountant, Intuit Enterprise Suite, and Intuit Assist.

Prepare with self-paced modules, webinars, and a virtual conference—all accessible through ProAdvisor Academy. 

Watch

ProAdvisor In the Know: Intuit Enterprise Suite March 2025 release highlights

In the latest episode of In the Know, Jaclyn Anku explores the March 2025 updates to Intuit Enterprise Suite, including new features for expense and bill allocation across multi-entities, enhanced financial forecasting, and project-based budgeting with AI-assisted Excel imports. 

Watch the full demo and don’t forget to register for upcoming webinars to make sure you’re always up to speed on the latest product updates. 

Listen

On the Books: Turning feedback into innovation

In this episode of On the Books, Karla Uribe, Director of Accountant Product at Intuit, discusses how Intuit collects and prioritizes feedback from accountants to shape product development. The conversation highlights the importance of minimum viable products (MVPs) and deep customer empathy in building solutions that truly meet the needs of the accounting community.

Attend

Power clients' businesses, not just their books

On May 22, 2025 (11:00 AM PT / 2:00 PM ET), join us for “Power Clients' Businesses, Not Just Their Books,” a live event where experts explore how to improve efficiency and manage client complexity with the right platform. You’ll learn to spot when clients need more powerful tools, build smarter reporting, and leverage AI-driven solutions for growth. (This event is eligible for CPE credit.)

Attend

In the Know: Live webinar

On May 15, 2025, join us live for In the Know, the go-to webinar for ProAdvisors looking to stay ahead of the curve. Hosted by Jaclyn Anku, this session covers the latest QuickBooks innovations, including Bill Pay updates, Client AI Briefing, and more.

🗣️ Quote of the week

quote image
We are at a critical turning point where AI is moving fast, but governance is lagging. It's not enough for AI to simply work; it needs to be trustworthy.
Bryan McGowan, Global Trusted AI Leader and US Trusted AI Leader, KPMG in the US

The future of accounting is unfolding every day—and it’s being shaped by professionals like you who are exploring new ideas, testing what works, and finding better ways to support clients. Whether you’re growing your skill set, expanding your services, or simply staying curious about what’s next, we hope this issue gave you a few useful sparks.

We’ll be back next week with more insights, trends, and tools to help you keep moving forward—one step, one win, and one update at a time.


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