When you’ve been in business for a while, it’s easy to forget why you do what you do. After a few hard experiences and a couple of scraped knees, you may feel like you’ve reached the end of the honeymoon stage of bookkeeping. Maybe nothing bad has happened, but you feel like you’re doing the same thing over and over again without seeing any positive feedback. You’re wondering if what you’re doing even matters. What would happen if you just stopped?
We’ve been there. Life is hard sometimes! We have good news though: Even if you don’t feel like it right now, you really are making a difference, especially to small businesses.
One of the most important jobs we all have as Firms of the Future is being advisors to our clients. Bookkeeping is so much more than crunching numbers! We keep our clients informed about how their business is doing and, in turn, we help them make sound financial decisions. These decisions help them grow and fulfill the dream that inspired them to open up their business in the first place.
Two Roads just celebrated their sixth year of being in business and we couldn’t be happier! Like any bookkeeping company, we’ve had our ups and downs, but we’ve also had the perseverance to overcome those challenges and rally alongside our partners. Last month, we wanted to emphasize how small businesses benefit from what we do, so we featured one of our favorite partners in our celebratory blog post. Take a look here!
When your client is successful, you are successful. Focusing on how you can propel them to the next level will help you dig in and remind you that what you’re doing is worth it.
If you’re struggling to hold onto your passion, we’ve found that setting goals is a great way to keep it alive. For each of your clients, set a goal. Make sure this goal is specific, realistic and measurable. You’ll also want to make sure the goal is something you can help your client reach, and that it addresses the meaning, purpose and vision of each business. Not only will this help you regain your passion for bookkeeping, but it will also help your clients hold onto theirs. Letting them know that there is someone behind them, encouraging them in their business endeavors, will go a long way in maintaining a good relationship so that you can see them grow for years to come.
Editor’s note: Joe Carufe wrote this article when he was at Two Roads, and now works with Karbon. See his byline and bio for more information.