The Intuit ProAdvisor Program, evolved: Empowering accountants for what’s next

Introducing the evolved ProAdvisor Program

At Intuit, we don’t just listen to our ProAdvisors—we evolve with you. For years, the ProAdvisor Program has been your trusted source for professional development, industry-leading certifications, and community support. Now, the program you’ve relied on is taking a bold leap forward.

The evolved ProAdvisor program is more than just a bundle of new features—it’s a complete reimagining of how firms learn, grow, and succeed in a rapidly changing landscape. As the profession shifts toward client-focused advisory services powered by smarter AI and automation, the ProAdvisor Program is built to answer the call through a combination of benefits that reward you for your partnership, advisory-focused education, enhanced resources, more efficient tools, deeper community, and a modern rebranding to match. 

Seamlessly integrated in the Intuit Accountant Suite, you now have a powerful, all-in-one platform to access the insights, workflows, tools, and learning pathways that will redefine not only how you work today, but how you’ll evolve tomorrow. 

Future focused, advisory-driven learning 

One of the biggest (and most exciting) changes is the revamped and refocused ProAdvisor Academy. Designed to develop and hone Client Advisory Services (CAS), it positions both individuals and firms to succeed in an advisory-driven market. The CAS Foundations Pathway, developed in collaboration with ProAdvisors, offers immersive, skills-based training and interactive simulations that reflect the day-to-day working life of a CAS practitioner, underpinned with foundational knowledge critical to long-term success. By completing courses and certifications in accounting, technology, AI, communication, and advisory insights, learners will earn the CAS Foundations badge. 

This is more than just a badge. It demonstrates credibility as a trusted strategic partner, positioning you and your team to deliver high-value insights that solve complex challenges, deepen client relationships, and drive growth for both your clients and your firm.

Get a detailed overview of the CAS Foundations Pathway curriculum and the reasons behind our decision to invest in this form of training.

Empowering knowledge, fostering dialogue, and building trust 

Further expanding your knowledge base, our new learning pathways are complemented by exclusive webinar series to keep you and your team at the top of your game. The recently introduced quarterly Solutions Spotlight offers direct access to Intuit Care leaders for advanced troubleshooting tips, workflow best practices, and hidden tools to boost productivity. And monthly In the Know sessions led by ProAdvisor product experts keep you informed about the latest updates and releases. Together, these experiences create space for meaningful dialogue between Intuit and the accounting community—fostering the trust and collaboration that drive shared success.

Deepening community and connection

In addition to fostering dialogue online, we’re also serving up the real deal with the return of in-person ProAdvisor events. Once again, we’re bringing live training and connection directly to local communities. It’s a chance not only to get hands-on education and industry insights, but to build valuable, lasting relationships with fellow ProAdvisors and Intuit experts. These live events are our way of celebrating the ProAdvisor community and supporting your role in helping businesses thrive. We know you’ve missed those chances to connect in person, and we can’t wait to see you there.

Stay tuned for more details on locations, programming, and how you can join this exciting journey!

Changing the way you view your firm

Of course, the evolved ProAdvisor program isn’t just expanded education and connection; it’s about upgrading the way ProAdvisor works with and within your firm, shifting the focus from individual rewards and learning to firm-wide growth and success.

To help drive that success is the all-new ProAdvisor Training Manager, built directly into Intuit Accountant Suite. The Training Manager makes it easy to assign and review coursework, send reminders, and track your team’s progress, while giving you a bird’s eye view of your firm’s learning journey. It transforms professional development from a box to be checked into a firm-wide strategy, helping you identify opportunities for growth and develop a culture of continuous learning. The Training Manager will be fully rolled out in early 2026.

Also built directly into your Intuit Accountant Suite dashboard, the new ProAdvisor Widget puts your firm’s points, rewards, and certifications front and center. From the widget, firm leaders can see:

• Their current program status and points.
• The number of points needed to hit the next tier.
• The percent of their team that is L1 and L2 certified.

The Training Manager and the ProAdvisor Widget are designed to integrate seamlessly into your day-to-day workflow while putting valuable insights at your fingertips.

Resources designed for firm-wide success

Finally, alongside robust learning, more powerful tools, and stronger community support, we’re introducing improved resources to help firms large and small attract new clients and build their brand.

Modern branding for a modern firm

The Intuit ProAdvisor program is evolving in a lot of ways to meet the needs of today’s accounting and bookkeeping professionals—and it’s getting a fresh look to match. Our updated brand identity reflects the confidence, professionalism, and modern approach that define today’s ProAdvisors, while celebrating the incredible work you do every day.

At the heart of this refresh is enhanced badge identity: a symbol of trust, expertise, and dedication to your clients’ success. It’s more than just a new design; it’s a renewed commitment to empowering you, highlighting your achievements, and helping you share your impact with the broader accounting community.

Win new clients with brand-building resources

Leveraging our refreshed brand identity, the new Resource Hub in ProAdvisor Academy offers a series of customizable enablement toolkits that include professionally made co-marketing materials, sales resources, and onboarding guides to help you level up your advisory practice. The first four toolkits to launch are: 

• Intuit Enterprise Suite
• Workforce management
• Desktop to Online Migration
• QuickBooks Money (Bill Pay and Payments)

Whether it’s sharpening your messaging, impressing clients, or just making your firm feel more polished and professional, we’re making it easy to bring your firm into the future.

Investing in the next generation

With an eye on the future, ProAdvisor is reaching out to the next generation of accountants through our Higher Education skilling initiative with Intuit for Education. This program works to attract new talent to the profession, upskill them on CAS, and connect them to your firm. The talent shortage is being felt at all levels of the field, and we’re working to address it at the source while investing in the next generation of accounting and bookkeeping professionals. We are hosting our first conference in January, which will attract thousands of higher education students and teach them about careers in accounting. We’ll need your help to get the word out, so keep your eye out for more details.   

Your firm, future ready 

As part of the powerful Intuit Accountant Suite, the reimagined Intuit ProAdvisor program is so much more than a refresh. We’ve crafted a program that will empower you to deliver higher-value client services, automate repetitive tasks with AI, strengthen your professional network, and drive growth for your firm as well as for your clients. We’re helping experienced professionals take the next step in their careers while helping usher the next generation into the field. From solo practices to large firms—for professionals both seasoned and aspiring—we’re here to help you grow, stay competitive, and stay future-ready.

It’s time to step into the next era of accounting excellence. We invite you to explore the new, evolved Intuit ProAdvisor program.