QuickBooks ProAdvisor

Your feedback in action

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Thousands of Intuit® employees come to work every day with you in mind. Every investment and innovation we make across the QuickBooks® platform is for one reason only: to power your success, and help you and your clients grow.

Starting today, we’re launching “Your feedback in action,” a new article series focused on sharing with you the most relevant product improvements, updates, and changes based on your feedback. We’ll also tell you about business decisions that guide our product, and platform strategies and priorities, and host events where you can learn more details about decisions made and share your feedback directly with leaders across the QuickBooks Online platform.

Since this is our inaugural article launching our series, I want to share our three priority areas when it comes to identifying new product opportunities, improvements, and changes:

Listen to feedback: We’re your advocates across the QuickBooks platform. We’re committed to listening to your feedback and learning from you, so we can help the business prioritize and deliver the product capabilities you and your clients need to thrive. We receive more than 10,000 pieces of feedback from accountants every month, which is reviewed by our team, shared with our leaders, and used as critical inputs to help shape our products and services.

Make changes at speed and scale: We strive to make platform and product improvements at speed and scale. Sometimes that speed can cause friction for you and your clients. We’re committed to proactively communicating with you early and often about improvements and changes made across the QuickBooks platform. We want you to hear about product changes from us before your clients do. We will do everything in our power to help ensure the changes we make are clear and actionable, so you and your clients can maintain momentum with minimal business disruption.

Learn from data and trends: The accounting industry is constantly evolving, and Intuit is at the forefront of that evolution. Our strategic investments are aligned with data revealed through product use, requests, and feedback. We care about the problems you face, not our solutions, so we design products and services that help you and your clients grow and thrive today and tomorrow. At the same time, we plan to stay on top and ahead of the latest trends and tech advancements, from artificial intelligence and omnichannel commerce to virtual experiences and digital money offerings to help ensure we’re delivering for you and your clients.

With the launch of this article series, we’re committing to do a better job of communicating product changes with you, and prioritizing improvements based on your feedback. Building more connections between you and those building the QuickBooks platform is important to us; we want to bring you more into our world so you have confidence that your voice is heard by everyone at Intuit.

To give you a glimpse of how your input is already affecting our work, below are some improvements recently completed and currently underway based on your feedback. Some require year-long, dedicated resources while others are improvements made at speed and scale:

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You can learn more about our eCommerce initiative here.

We’re constantly working hard on product improvements and changes. As we learn how to best communicate this with you, you can look forward to more comprehensive updates, as well as the ability to vote for prioritizing top pain areas.

I look forward to sharing more exciting details and driving more engagement with the accountant community in future articles. Please leave any feedback or comment for us here as we continue to improve. Thank you.


*This information is intended to outline general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Additional terms, conditions and fees may apply with certain features and functionality. Eligibility criteria may apply. Product offers, features, functionality are subject to change without notice.

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