Nominations for Insightful Accountant's Top 100 ProAdvisors now open

December 11, 202315 minute read

Nominations for 2024 Insightful Accountant (IA) ProAdvisor Awards are now open. This year, IA will recognize the Top 100 ProAdvisors from the United States and its territories, 25 Up-n-Coming ProAdvisors, and as many as 50 International ProAdvisors from around the globe.

IA will also recognize the ProAdvisor of the Year, the International ProAdvisor of the Year, the Up-n-coming ProAdvisor of 2024, and various categorical winners.

Awards' qualifications

Domestic Top 100 Applicants: To be considered for these awards, U.S. ProAdvisors must hold one or more current ProAdvisor (Online or Desktop) certifications issued by Intuit US.
International participants (all countries outside the US and its possessions): Regardless of the country in which they reside, International ProAdvisors must hold Intuit QuickBooks ProAdvisor status or the equivalent* for their country, a country within their Intuit (AMER, EMEA, APAC or Global) Region, or have a current ProAdvisor Certification issued from any country where Intuit issues current QuickBooks ProAdvisor certification.
Cross-certified participants (International and Domestic): For 2024, International participants who are currently cross-certified in their country and in the United States may choose to participate in either the International or Domestic (U.S.) process; however, they will be evaluated only on the criteria for the process in which they choose to participate.
Client Practice Required: All nominees must actively practice as a QuickBooks ProAdvisor/Professional with one or more actual clients using QuickBooks (Online or Desktop), regardless of the country in which they reside. Individuals providing staff services without actual client interactions in rendering services using QuickBooks (Online or Desktop) are not eligible for these awards.

New nomination process

The process has changed for 2024:

ProAdvisors nominated by a fellow ProAdvisor (3P-Noms) will immediately be notified of their nomination via email and provided a link to their formal application. There will be no notification to nominees other than the automated email.
ProAdvisors nominating themselves will immediately be redirected to their formal application. That means only one form to complete. You can come and go or close and reopen from the formal application as soon as completing page 1 of the form. An email with your unique application URL will be sent to you the first time you close the form.
The new formal application includes automatic determinations of eligibility based on the minimum criteria for domestic and international applicants as set forth above. The information and documentation you provide self-validates your eligibility to continue the process. For the first time, you must upload your current QuickBooks certificate to be eligible to continue. Applicants are limited to a single application form based on their email and IP address.

Nomination and application timelines

Regardless of whether a ProAdvisor is participating in the Domestic (U.S.) or International processes, the following timelines apply.

Self nominations: ProAdvisors may nominate themselves beginning by Feb. 20, 2024, unless otherwise reset by IA. Self-nomination immediately initiates the formal application and eligibility screening process.
Third-Party nominations: Nominations by a fellow ProAdvisor will close Dec. 31, 2023, unless otherwise reset by IA. This is intended to ensure that all 3P-Nom ProAdvisors have plenty of opportunity to complete their formal application. ProAdvisors can still nominate themselves after Dec. 31, 2023.
All Formal Applications are due by not later than 23:59:59 PT on Feb. 20, 2024, unless otherwise published within Insightful Accountant.

See the official Nomination or Application Form instructions for more information. You can access the 2024 ProAdvisor Awards Nomination form here.

Voting and award announcements

ProAdvisors meeting the minimum qualifications will be notified no later than Feb. 28, 2024, unless otherwise reset by Insightful Accountant, regarding the voting phase of the selection process. Voting is tentatively scheduled to end before April 1, 2024.

Publication of the Awards is tentatively scheduled for mid to late April 2024.

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