In addition to honoring the Top 100 ProAdvisors for 2025, Insightful Accountant announced their annual “special” awards during the Scaling New Heights conference in June 2025.
Susan R. Cook, CEO of Account Ability Consulting, Inc., was named ProAdvisor of the Year for 2025, a “milestone achievement” for her.
“My goal has always been to empower business owners to succeed with technology-driven accounting solutions,” she said. “This recognition reinforces the value of Account Ability Consulting's pursuit of advanced technology, collaboration with our partners, and commitment to helping businesses succeed over the past 35+ years. I’m grateful for the support of my whole team, as well as the valuable education provided by Insightful Accountant and Intuit’s ProAdvisor Training program.”
Commenting on ProAdvisor training, Jaclyn Anku, principal program manager and host of In the Know, said, "The goal of the ProAdvisor Academy is to empower our community with the skills they need to grow their careers and firms."
This year’s Award recipients are:
- Susan Cook—ProAdvisor of the Year for 2025
- Jane Unsworth—International ProAdvisor of the Year for 2025, Representing Canada
- Questian Telka—Up-n-coming ProAdvisor of the Year
- Kathy Zaroczynski—Top QuickBooks Online ProAdvisor
- Carrie Kahn—Top QuickBooks Desktop ProAdvisor
- Kathy Tighe—Top QuickBooks Online Advanced ProAdvisor
- Audrey Duke—Top QuickBooks Desktop Enterprise ProAdvisor
- Jacqueline Edwards—Top QuickBooks App-ologist ProAdvisor
- Jacob Weberman—Top QuickBooks Desktop Integrations ProAdvisor
- Diane Danna—Top Social Media ProAdvisor
- Sharrin Fuller—Top Educator ProAdvisor
- Samantha Hallburn—Top Niche Practice ProAdvisor
- Jamie Waters—Top Client Accounting Services ProAdvisor
“Receiving this honor means a lot,” said Carrie Kahn, CPA, founder and CEO of Complete Business Group. “QuickBooks Desktop is where I started, and it’s still a critical solution for so many businesses. As we celebrate 10 years of our partner program at Complete Business Group, we remain focused on helping ProAdvisors right-fit their clients with the best QuickBooks solution and integrated apps to help them thrive.”
The ProAdvisor Awards are issued in cooperation with, and sponsorship of, the QuickBooks ProAdvisor Program. The awards are earned by participants based on factors such as professional standards, training, certifications, practice dynamics, and Intuit ecosystem integrations.