2018 Intuit Rate Survey

The shape of business is shifting faster than ever before, and it’s important to get a clear understanding of the trends that affect you and your future. Intuit partners, Michelle Long, CPA, and Heather Satterley, EA, surveyed more than 1,000 accounting and tax professionals to provide an in-depth look at several areas of business, featuring rates and technology adoption.

1,002

respondents


Who they are

72.36%

Sole owners of an accounting, bookkeeping, tax, payroll, or consulting practice

16.57%

Owners or partners in a business/firm that serves multiple clients

4.09%

Professionals in a business/firm that serves multiple clients

2.79%

N/A – works for a company, not with multiple clients

2.50%

Managers in a business/firm that serves multiple clients

1.00%

Senior staff in a business/firm that serves multiple clients

0.69%

Paraprofessionals in a business/firm that serves multiple clients

JavaScript chart by amCharts 3.21.12

Designation

JavaScript chart by amCharts 3.21.1258.98%34.93%26.95%15.97%15.17%8.08%7.58%BookkeeperAccountant (not CPA)Certified Public AccountantCertified bookkeeperTax accountantAccountant with other certifications (CMA, CITP, etc.)Enrolled Agent (EA)

Years in business

20.70%

20+ years

20.37%

6-10 years

20.15%

3-5 years

18.08%

11-19 years

12.85%

1-2 years

7.84%

Just starting my own business

JavaScript chart by amCharts 3.21.12

Firm size

JavaScript chart by amCharts 3.21.1254%32%5%3%2%1%2%1 (just me)2-56-1011-2021-5051-100101+

ProAdvisor Program status

41%

Paid ProAdvisor Premium

30%

Free ProAdvisor Program (only QuickBooks Online)

28%

Paid ProAdvisor Deluxe

JavaScript chart by amCharts 3.21.12

Average rates by state

Accounting/bookkeeping

HOVER OVER A STATE

$0–55
$55–70
$70–85
$85–100
$100+

Top goals for the future

More than anything, respondents say that marketing and getting clients are areas that need to be improved next year. Learning and implementing apps was tied for the second highest-rated category at 35.97 percent, which foreshadows increased cloud adoption.

JavaScript chart by amCharts 3.21.1253.7%35.97%35.97%28.32%26.02%25.51%23.47%11.22%Marketing/getting clientsImplementing value pricingLearning/implementing third-party appsProject managementEmployees/staffingGoing paperlessTrainingMoving to the cloud (accounting data)

Dive deeper into the results, and get more insights, tips, and predictions from the experts who created this survey by reading their articles on Firm of the Future:

2018 Intuit Rate Survey: Billing Rates, Value Pricing and Much More

2018 Intuit Rate Survey: Rates by Region, Credential & Certification

2018 Intuit Rate Survey: Best Sources to Find New Clients