Smart Start Marketing Guide

You’re entering the content marketing game fresh-faced and ready to get noticed. Don’t worry; you’re not alone. Try following these simple steps for the next month, and you’ll be on your way to finding the right rhythm to market your firm.

WEEK 1

Get it together.

If you haven’t already set up a Facebook or LinkedIn account for your firm, start here:*

*Note: in order to create a business page on social media, you’ll first need to set up a personal account.

 

Spend the rest of your dedicated time this week uploading photos, following influencers/partners, and suggesting your page to colleagues and friends. Pages we recommend from accounting partners and peers include:

Learn more about how to use Facebook to market your practice in this helpful guide.


WEEK 2

Share content, and build your voice.

Read the basics on how content/inbound marketing works.

If you want to become an expert, Hubspot’s free course might be a great long-term goal to understanding the content marketing game. Register to get started.

Share at least three pieces of content that are relevant to your audience on your Facebook and/or LinkedIn pages throughout the week.

Tip: People will more likely interact with your content if you include a “call to action” (CTA), thought, or question with your shared post.

Example:

Bookkeepers and accountants say 86% percent of their time is spent on automatable tasks. See more trends: http://intuit.me/2ij84Mb #QBFirmOfTheFuture


WEEK 3

Set the stage.

Can your company website host a blog or resources page? If not, set up a blog site, perhaps using one of the resources cited here, broken down by cost (ranging from free hosting to $24 a month).

Use the rest of the week to make your brand style match across your blog and social media sites.


WEEK 4

Start writing (and publishing) your own content.

Take this week to write a rough-draft blog post, based on some of the things you’ve been reading and sharing online. Some other thought-starting prompts:

Tips:

  • Include a brief explanation (3–5 sentences under each listed item).
  • Stay humble. Don’t specifically talk about yourself or your business; rather, focus on the broader profession/specialization. This helps establish trust.
  • Add a call to action, such as “Comment below with your thoughts or questions” or “Visit my Facebook page for more resources.”

Educate your audience on how understanding balance sheets (not solely relying on Profit and Loss) can boost their business.

Accounting for accountants, list a few ways the pros do it themselves.

List 5 key ways your company’s offerings improve someone’s business.


WEEK 5 AND BEYOND:

Keep this process on repeat.

Once you’re in a comfortable place, it’s time to try something new. Click to view the Next-Level guide (intermediate), or the Amplify Your Efforts guide (advanced). Optionally, download this guide as a PDF.

*Timing completely depends on your audience’s demographics and psychographics, the platform you’re posting to, and your goals. Learn more in this helpful article from LinkedIn and Hubspot.

Facebook

12–1 p.m., Saturdays and Sundays

3–4 p.m., Wednesdays

1–4 p.m., Thursdays and Fridays

LinkedIn

7:30–8:30 a.m., 12 p.m., and 5–6 p.m.;

Tuesdays, Wednesdays, and Thursdays

10–11 a.m., Tuesdays

Twitter

12–3 p.m., Mondays–Fridays;

5–6 p.m., Wednesdays

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