Amplify Your Efforts Marketing Guide - Firm of the Future

Amplify Your Efforts Marketing Guide

You’ve got your own secret sauce to marketing, and you use it well. But there’s always opportunity to expand your audience and keep them coming back for more. From executing out-of-the-box ideas to boosting your reach, here are some things to try out.

WEEK 1

Seek uncharted territory.

Create content outside your usual activities or comfort zone. If your blog is strong, and your firm’s social accounts are looking healthy, perhaps it’s time to try something new. Check out other creative, eye-catching content types for opportunities to apply their strengths to your own marketing endeavors. Start putting together action plans for creating applicable content for any of the following:

 

  • E-books or white papers
  • Email newsletters
  • Events
  • Facebook Live videos
  • Infographics
  • Podcasts
  • Quotes/quick tips
  • Slide decks
  • YouTube vlogs

Not sure where to start? An e-book expanding on the overall theme of a blog post or a set of blog posts is a great way to look for opportunities to repurpose older content to look shiny and new again. Whatever you choose, use this week to map out your game plan for a future deadline.

A couple high-level ideas:

  • Send email newsletters featuring pieces of past blog posts.
  • Audit and update past content with newer, supporting statistics from research studies or news articles. Refresh, re-promote, and reap the benefits all over again.

WEEK 2

Target your efforts.

Your content on your blog and on social media could reach so much further with a little paid spend. Learn more:

Create your own banner ads for free using one of these easy tools:

 

Brush up on the basics of SEO (search engine optimization) to help boost your search rankings, making your content appear sooner on sites like Google or Bing.

Moz Beginners Guide to SEO


WEEK 3

Become influential.

Reach out to key influencers in the profession, as well as some of your software vendors and providers, to ask if you can write a guest blog or if they’ll do an interview for your blog.

Why it works: Influencers thrive on having links back to their websites, and they’ll share practically anything with their name on it. Associating your name/your firm’s name with them is your ticket to getting noticed.

How to reach them:

  • Look for an email address on their website.
  • Connect and reach out via social media.

Pitch blog posts for various accounting and trade publications and websites, such as:

Speak before groups that may be good referral sources.

Take the content you’ve created, and use it as a source for speaking before various local, regional, or national audiences. Remember: Referral sources, prospects and current clients are hungry for your advice. You can provide a great deal of thought leadership through public speaking.

 

  • Your local Toastmaster chapters are a great place to get started.
  • Research potential speaking gigs, and start off locally with Rotary and Lion’s groups, for example. Chambers of Commerce are also a good choice.

WEEK 4

Interact more.

Foster an ongoing audience community to inspire brand evangelists and promote loyalty. Some ways you can get started:

Post regularly and reply back to comments on your social media channels.

Create interactive content:

Host contests.


WEEK 5 AND BEYOND:

Keep this process on repeat.

Once you’re in a comfortable place, it’s time to try something new. Click to view the Next-Level guide (intermediate), or download this guide as a PDF.

*Timing completely depends on your audience’s demographics and psychographics, the platform you’re posting to, and your goals. Learn more in this helpful article from LinkedIn and Hubspot.

Facebook

12–1 p.m., Saturdays and Sundays

3–4 p.m., Wednesdays

1–4 p.m., Thursdays and Fridays

LinkedIn

7:30–8:30 a.m., 12 p.m., and 5–6 p.m.;

Tuesdays, Wednesdays, and Thursdays

10–11 a.m., Tuesdays

Twitter

12–3 p.m., Mondays–Fridays;

5–6 p.m., Wednesdays