Welcome to another in a series of profiles spotlighting the 2016 Firm of the Future finalists. This edition features Elizabeth Sendel of Prevendel Business Solutions, Inc. Stay tuned in 2017 for details on how to enter our next Firm of the Future contest and continue visiting our blog often.
Kim Amsbaugh: Welcome, Elizabeth! Tell me a bit about your firm.
Elizabeth Sendel: Prevendel is based in Toronto, and we serve clients throughout Canada, the United States, the United Kingdom and the Caribbean. We’re Diamond Advanced ProAdvisors® and certified partners, with more than 10 third-party apps.
We began as a management consulting firm in 1994, but started a boutique division in 2013 to house 10-15 bookkeeping clients that would ultimately feed our consulting practice. Our revenue grew by 263 percent year over year in 2016, and we moved from a single person department to three account executives and six bookkeepers. We have not physically met 85 percent of our clients, but client interactions are handled virtually via email, phone or Skype.