A fair exchange—made easy
Thematic uses a proprietary algorithm to curate music for content creators, simultaneously pairing artists with the most suitable audiences. As the platform grew to include more artists and a larger catalog of options, manually processing royalties and licensing payments became an unmanageable task.
Thematic co-founder and COO Audrey Marshall went in search of an automated solution to simplify financial operations. QuickBooks Solution Provider Tipalti offered an appealing answer: streamlined financial processing in one, seamless global dashboard—plus built-in integration with QuickBooks Online.
Technology for scale
Thematic needed:
- Growth capabilities.
- Global payments.
- Supplier onboarding.
- Transaction transparency.
- Easy repetitive payments to music artists.
- Time-saving process automations.
Tipalti specializes in automating repetitive payables processes, resulting in modernized, centralized, and consolidated manual work. With their expertise and Global Payments API, Tipalti checked all the boxes for Thematic and more.
“When our company first started, the process was very manual. We implemented QuickBooks for recordkeeping, which was the first tech stack investment that we made. We thought that we might be too small for Tipalti initially, but we shared our growth plans with them, and they were able to set us up for scale by seamlessly integrating with QuickBooks Online to handle payments to our artists around the world. Thematic’s business has been able to expand exponentially since we integrated Tipalti with QuickBooks Online.” -Stephanie Levya, Thematic
“Everything is just integrated so well between Tipalti and QuickBooks that we wouldn't want to even disrupt the flow by migrating to another solution. We are set up to scale.” -Stephanie Levya, Thematic
Better processes, more time
When Thematic started using QuickBooks, they were a small company working with a few hundred music artists and creators. Manual processes kept the team busy—paying artists individually on a monthly basis, chasing down tax forms, and communicating in different channels. QuickBooks Online alleviated some of this burden, paving the way for a custom, integrated solution with Tipalti.
Tipalti provided:
- Fast and reliable global payments.
- Automated artist communications.
- Streamlined tax, banking data collection during onboarding.
- Local, preferred payment methods and limited fees.
- Time-saving automations.
“The integration was quick and seamless to set-up. Bills and payments are processed in Tipalti, and details are synced to QuickBooks Online automatically. Tipalti Support is very helpful" - Audrey Marshall, COO, Thematic
Thematic’s Rights Management team used to spend 3 days a week working to manage the flow of artists into the company and handle growing pains. With Tipalti and QuickBooks Online, this same process requires only a few hours of attention one day a week.
Thematic now works with thousands of artists and creators and can continue to grow without worry. With the Tipalti solution’s scalability, and the partnership and support of the Tipalti team, they know they’re prepared for what their business looks like now—and into the future.
About the QuickBooks Solution Provider
Tipalti delivers smart payables that elevate modern business by automating repetitive processes. It’s the preferred solution for 3000+ of the world’s fastest-growing companies.
QSP specialization: Finanical services
QSP applies expertise: Business process automation, application integration, and consulting
Customer: Thematic
Location: Culver City, CA
Industry: SaaS, artistic, skilled services
Solution: QuickBooks Online
