While there are lots of ways to market your services, I believe “low-touch” methods are the best to find new clients. Learn this effective strategy, which works time and time again, and often at lower cost.
Effectively marketing your accounting, CPA or bookkeeping firm is key to a prosperous business, especially when the decision to go with one firm over another often comes down to cost and nothing else. Firm of the Future provides examples of marketing best practices, templates and ideas to help CPAs, accountants and bookkeepers break through marketing hurdles and find the right accounting clients and businesses to grow their firm or practice.
Firing a client is never easy, but get tips on the right way to handle it.
Do you have a stack of business cards lying on your desk just waiting for your follow up? You're not alone. Learn why most accountants don't reach out a second, third, or fourth time to prospects they don't immediately close.
While more business people are using social media to connect and stay in touch, these tools are no substitute for face-to-face communication. Learn how to turn a gathering of people into a valuable networking occasion.
Over time, the small entrepreneurial firm becomes one of the big guys and we forget about their rags to riches story.
In our business, client growth comes from the almighty referral.
Firms will want to consider a two-step marketing approach to improve their lead generation program.
From Twitter to Facebook to LinkedIn, everyone adores the potential social media promises. Learn how social media can produce tangible results for your firm or company.
Discover the benefits of email newsletters, as well as how to use use social media for client retention and prospecting.
Today, people are being extremely selective about who they follow on Twitter. From a professional point of view, that's when Twitter turns to gold. Learn why.
In these days of still-tough economic times and no small business bailouts, working together to build each other's businesses is essential!
A CRM can help your firm track key data on clients and prospects.
Your website should be a profit center for your accounting practice and generate a steady flow of qualified leads.
Discover all the benefits of being a certified QuickBooks ProAdvisor.
Did you know that Facebook can bring you valuable business? Read about how I landed a new client via Facebook.
Discover how to create a great marketing plan to help your accounting firm reach key goals.
More and more accounting professionals are actively using social media sites. Discover which social media sites are most helpful for CPAs.
Consultants, would you classify yourself as generalist or specialist? Learn how to benefit from either.