If you are running Google AdWords to grow your firm and attract new clients, it makes sense to make every penny count in your ad spend. If you are new to ads, or running ads with your fingers crossed, then you might be spending more than you should. Check out these five common mistakes to see if any of them need correcting in your ad campaign.
#1: Incomplete keyword selection
The average professionally managed ad campaign monitors hundreds of keyword phrases. Most beginners have only five or 10 phrases. You’ll get better results with more selection, especially when it comes to tax.
The biggest mistake to correct first is to make sure you are using words your clients would use. Don’t bother with internal accounting jargon, unless you want to attract other accountants or your competition. For example, we call it write-up work, but small business owners call it bookkeeping. Your keyword phrase should be “bookkeeping services,” rather than write-up services.
For tax, here are some ideas: