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Strategic fraud prevention, cybersecurity lessons, and AI-powered firm acquisitions.
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Strategic fraud prevention, cybersecurity lessons, and AI-powered firm acquisitions

Welcome to our weekly digest—a space to reflect on where the accounting profession is headed and how it’s evolving in real time. Each week, we bring you a curated roundup of recent headlines, ideas, and innovations shaping the future of the industry.


From emerging technologies and shifting talent pipelines to strategic mergers and evolving client expectations, the profession is in motion. Our goal is to surface stories that matter—whether you’re leading a firm, advising clients, or just ruminating about what comes next.

In last week's issue, we tracked a radical reimagining of firm structure, major AI investments reshaping daily operations, and a wave of strategic mergers positioning firms for growth. This week, we're exploring new fraud prevention strategies, cybersecurity lessons from a firm's "textbook" breach response, and a new startup using AI to acquire and scale accounting firms in a bold challenge to traditional practice models.

Let’s dive in.

🔍 Top headlines

Hiring timelines stretch as firms struggle to vet candidates

A new Robert Half survey reveals that hiring has become dramatically more time-consuming, with 93% of hiring managers reporting that the process takes longer now than it did two years ago. The survey of over 2,200 US hiring managers identified the biggest bottlenecks as evaluating candidate applications (51%), checking references and conducting background checks (47%), and scheduling interviews (43%).

The pressure to fill roles is also leading to poor decisions. Many have reported failing to properly assess technical skills (54%) and missing culture fit issues (46%). More than half of hiring managers also said that these hiring mistakes eventually led to additional team turnover by creating burnout and driving away existing staff who need to compensate for lost productivity.

For firms already stretched thin, the recommendation is to establish clear timelines upfront, leveraging contract professionals to bridge gaps during lengthy searches, and partnering with specialized staffing firms to access deeper talent pools.

New research shows auditors can prevent fraud through strategic signaling

New research from the University of Alabama, published in Contemporary Accounting Research, suggests auditors can deter financial fraud simply by signaling a more strategic audit approach.

The research identified three levels of strategic reasoning: zero-order (following standard procedures focused on efficiency), first-order (considering how managers might manipulate statements), and second-order (anticipating how managers might react to auditing strategies). When managers were informed that auditors use first- or second-order reasoning, they were less likely to commit fraud due to increased perceived risk of detection. This ultimately reduces the risk of fraud without increasing audit costs.

That said, managers who still chose to commit fraud put significantly more effort into hiding it in response to the heightened scrutiny. This suggests that while strategic signaling prevents most fraud, it may also make the remaining cases more sophisticated, potentially requiring auditors to approach their work with even sharper skepticism.

Private equity firms sitting on $1 trillion in unsold assets

Private equity firms are holding approximately $1 trillion in unsold assets—capital that would typically have been returned to investors under normal market conditions, according to PwC's midyear outlook. High interest rates, uncertain tariff policies, and geopolitical tensions have eroded company valuations, forcing firms to hold portfolio companies far longer than the traditional five-year timeline. Currently, PE firms have $3 trillion invested across 30,000 companies, with 30% held beyond typical exit windows.

The prolonged holding periods are straining relationships with limited partners, who expect regular returns on their investments. Deal activity has stalled, with only 4,535 transactions totaling $567 billion through May, largely flat compared to last year. 

This represents a significant opportunity for accounting firms. Extended holding periods mean more complex valuations, longer audit relationships, and increased demand for advisory services as PE firms explore creative exit strategies, from partial divestitures to restructuring assets bought at peak prices.

💻Technology & innovation

Multiplier raises $27.5M for AI-powered accounting roll-ups

Former Stripe executive Noah Pepper has raised $27.5 million for Multiplier Holdings, a startup that acquires accounting firms and scales them with AI technology. The company pivoted from building software for accountants to buying firms after acquiring Citrine International Tax and more than doubling its profit margins through AI automation.

Multiplier represents a growing trend of startups using PE-style roll-ups combined with AI integration to transform professional services businesses. The strategy focuses on acquiring smaller firms that are more adaptable to process changes. Multiplier's ultimate goal is to create an AI-powered competitor to the Big Four accounting firms by targeting high recurring revenue practices led by owners excited about AI integration and customization to accelerate their growth.

Finance departments shouldn't fear AI, expert argues

Rather than get nervous about AI, finance departments should embrace it, argues Jorge Lluch in a recent analysis. He notes that finance has evolved from purely transactional work to strategic enablement, with CFOs becoming "Chief Performance Officers" who drive business decisions through data insights.

While AI can automate routine tasks like accounts receivable and payable, allowing teams to focus on higher-value analysis, human oversight remains essential. The stakes are too high for unsupervised AI—errors in accounting entries or tax submissions could prove existential for businesses.

Lluch emphasizes that the future of finance isn't "man or machine" but "man with machine," where teams that effectively combine AI tools with human judgment will lead the next era of business performance.

Offshoring and AI seen as partners, not competitors

Offshore accounting talent providers report that AI complements rather than competes with their services, creating powerful synergies. Companies like TOA Global and Unison Globus use AI to handle low-value tasks like data entry and reconciliations, freeing offshore teams for higher-value work requiring professional judgment and client relationships.

Unison Globus reduced invoice processing time by 40% using AI, allowing more focus on advisory services. Some clients who initially tried AI-only solutions returned to offshoring after finding AI lacked oversight for complex scenarios. Grant Thornton's offshore talent pool has grown despite automation advances, suggesting the winning formula for firms isn't choosing between AI or offshoring—it's strategically integrating both to maximize capacity and service quality.

🧠 Practice management

CPA firm's "textbook" data breach response offers lessons for the profession

Last week at AICPA & CIMA ENGAGE 25, Catharine Drake Madeley of Austin-based Salling Madeley PLLC shared how her firm handled a 2022 data breach that exposed 40 clients' tax information. Hackers used a phishing email to access a part-time employee’s account, reset portal passwords, and steal client data, including W-2 forms.

The firm’s response was immediate: cutting off all access within 15 minutes, notifying clients from day one, and helping them secure their accounts with IP PINs and credit monitoring.

Former IRS official Terry Lemons called it a "textbook response," emphasizing that while prevention is crucial, speed and transparency during breaches can actually strengthen client relationships. The lesson: any firm is vulnerable, but honest communication and rapid containment can turn potential disasters into trust-building moments.

Niche accounting firms can drive demand through strategic marketing campaigns

Specialized accounting firms serving industries like veterinary clinics, construction, or entertainment can generate demand through strategic education-focused campaigns, rather than traditional sales approaches. A new guide recommends creating industry-specific content, leveraging partnerships with complementary service providers, and running targeted campaigns where niche audiences gather.

Key tactics include webinars on industry topics, downloadable guides using sector-specific language, and thought leadership content that builds trust over time. Unlike immediate lead generation, demand generation focuses on educating potential buyers before they're actively seeking services, positioning niche firms as experts who understand unique industry challenges better than generalist competitors.

🏢 Firms and mergers

Miller Kaplan adds new partner to launch risk advisory practice

Miller Kaplan has appointed Steven Gin as a new partner in its Los Angeles office to spearhead the launch of the firm's Risk Advisory practice. Gin brings over 20 years of public accounting experience, transitioning from financial statement auditing to IT auditing before focusing on risk advisory over the past decade.

The new practice will offer SOX compliance, internal audit, board governance, enterprise risk management, and staff augmentation services. Gin has extensive experience helping clients with Sarbanes-Oxley compliance, internal audits, and designing business processes and IT controls.

Managing partner Michael Kaplan noted that Gin's leadership will be valuable as the firm expands capabilities to help clients manage risk in increasingly complex business environments, marking an exciting expansion for the 1941-founded firm.

Eide Bailly welcomes two new firms in strategic expansion

Fargo-based IPA 100 firm Eide Bailly LLP has completed acquisitions of two regional firms, adding North Canton, Ohio-based Volpe Brown & Co. LLC and Edmonds, Washington-based Traner Smith to its growing network.

Volpe Brown brings four decades of experience, with founder Tony Volpe citing Eide Bailly's values and culture as key decision factors. The firm's current Canton team will relocate to the existing Volpe Brown office, creating a new North Canton location.

Traner Smith adds two partners and 16 staff members with expertise in tax compliance and advisory services. The acquisition provides the team access to deeper technical resources in state and local tax, succession planning, and international tax while maintaining personalized client service.

📅 Events, podcasts & webinars

WATCH

In the Know: Intuit Enterprise Suite update

In this episode of In the Know, Intuit QuickBooks showcases the latest enhancements to Intuit Enterprise Suite, focusing on new consolidated reporting features. Learn about the five new KPI widgets for multi-entity organizations, improved filtering capabilities, and updated financial report views that help accounting professionals manage complex client structures more efficiently.

REGISTER

Join us for Intuit Connect 2025

Get ready for Intuit Connect 2025 (Oct. 27-29). This transformative conference brings together thousands of accounting professionals for education, networking, and inspiration. Learn about the curated experience awaiting attendees, from AI and automation sessions to advisory service scaling, plus hear from past attendees about the life-changing connections and insights that can reshape your practice and career.

ATTEND

Advisory in Action: Tech guidance for complex clients

On July 10 (11 a.m. PT/2 p.m. ET), join us for this CPE-eligible webinar to learn how to guide complex clients toward the right technology decisions. Intuit's Jed McLoughlin will share a practical framework for platform guidance, followed by a live panel with industry experts, a QuickBooks Dimensions demo, and hands-on segments to help you package your firm's service model. We’ll end with a live Q&A to elevate your advisory impact.

In the Know: Live webinar

On July 17 (1-2 pm CT), join this CPE-eligible live webinar for ProAdvisors seeking to deliver top-tier client services. Learn about the latest QuickBooks Online updates directly from Intuit leaders, including demos of new platform features, the Accounting Agent, and Payments Agent to help you work more efficiently and strengthen your advisory role.

🗣️ Quote of the week

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"A [firm business] model built on periodic surges can’t support the kind of consistent, forward-thinking service today’s clients demand."
Paul Peterson, managing partner and CEO, Wiss

The future of accounting is unfolding every day, and it’s being shaped by professionals like you who are exploring new ideas, testing what works, and finding better ways to support clients. Whether you’re growing your skill set, expanding your services, or simply staying curious about what’s next, we hope this issue gives you a few useful sparks.


We’ll be back next week with more insights, trends, and tools to help you keep moving forward—one step, one win, and one update at a time.


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