“Clients are seeking more help with tech management than ever, with 79% anticipating increased competition for tech-savvy advisory services in the coming year."
In our latest On the Books episode, we explore the insights gathered from the 2025 Intuit QuickBooks Accountant Technology Survey. The survey sheds light on accountants' perspectives on the current technology landscape, including the benefits and challenges you face, as well as the evolving nature of your work. Key findings include insights into technology standardization, the integration of AI in accounting practices, and the state of technology training within firms.
We also take a look at what you told us about your clients’ sentiments and expectations around technology adoption.
For more information:
Episode 7 - 2025 Small Business Index Annual Report
Trends - Artificial Intelligence by Mary Meeker
