On the Books: Curiosity is an accountant’s superpower

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30-minute listen

In this episode of On the Books, host Jessica McCracken welcomes Kim Blascoe, lead of Client Advisory Services (CAS) and Advisory Professional Services at CPA.com. Together, they explore the power of curiosity in accounting, and how asking better, open-ended questions can elevate technical accountants into trusted advisors. Kim shares her practical, 3-stage question framework, offers tips for coaching team members to think differently, and explains how leveraging AI-driven insights can serve as the ultimate launching pad for deeper client conversations.

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