The 2021 Intuit® Rate Survey results are in! If you were one of the almost 900 accounting and bookkeeping professionals who participated in the survey, you have our deepest gratitude!
We are excited to share the initial results with you. Over the next few weeks, we will be sharing the insights we learned in a series of articles that will be published on Firm of the Future. As in past years, the 2021 survey asked a variety of questions related to firm demographics, methods used to bill clients for different types of services, and of course, how much practitioners are charging for these services. This year we also asked specific questions regarding COVID-19 and its impact on your firm’s gross profit margins and average fixed prices, while also touching on how our clients were affected.
A series of questions pertaining to referral sources and social media marketing were also asked to gain insight into how firms are attracting new business. We were also interested to learn how practitioners were billing for advisory and technology consulting services. We’re excited to share our discoveries in future articles!
Who participated in the survey?
The following data tells us that most survey respondents:
- Were solo-practitioners (48%) or small firms with 2-5 employees (32%).
- Belonged to the QuickBooks ProAdvisor® program, with 51% belonging to the free QuickBooks Online program, and 48% (combined) belonging to one of the QuickBooks Desktop paid programs.
- Selected bookkeeper (65%) or accountant (40%) as one their professional designations.
This year, we included Business Advisor or Coach as a professional designation, and 25% of respondents identified themselves as such.