QuickBooks all-new product innovation and pricing changes

Published on May 27, 20256-minute read

A message from Intuit QuickBooks:

Thank you for choosing QuickBooks. Our pricing will be changing, as we invest in innovations to introduce a more powerful QuickBooks Online that delivers a more efficient way for you to run your firm and help grow your clients’ businesses. Detailed information is below.

Coming soon to QuickBooks Online, an insightful combination of AI automation working overtime, paired with your trusted guidance to deliver the best outcomes for your clients. All in one place, with only one job to do—give you and your clients time and confidence to grow your businesses.

Here's what to expect:

More efficiency and time savings: Automation and AI agents are built directly into QuickBooks workflows to complete repetitive tasks for you and your clients, increase accuracy and compliance, and streamline operations.
Easier collaboration with your clients: Efficient communication with clients is important to your working relationship. With better collaboration tools, you and your clients can seamlessly communicate and collaborate in QuickBooks to eliminate time-consuming back and forth.
Simplicity and convenience, all in one place: With the launch of our customizable interface, we’re combining even more QuickBooks business tools and third-party apps to work seamlessly together. We’re making it easier to do the most critical jobs—all in one place—including customer management, accounting, expenses, payments, and payroll. Data flows between tools, enabling intelligent insights.

Intuit AI bridges the gap in collaborative client work, helping us speed up the close process without sacrificing accuracy—a dream come true for accountants and business owners

Jan Haugo-Vuicich, Founder, Jan Haugo & Associates, LLC

Our new pricing reflects the value of both recent and upcoming innovation.

What's changing

Below is a comprehensive list of pricing updates, some of which may not apply to you. Please navigate to the appropriate section(s) below.

Table of contents

QuickBooks Online

QuickBooks Online Simple Start, Essentials, Plus, and Advanced subscription prices are changing on or after the dates indicated below the table. QuickBooks Ledger and Intuit Enterprise Suite pricing remains unchanged.

July 1, 2025

QuickBooks Online Simple Start, Essentials, Plus, and Advanced new and existing client-billed subscriptions.

August 1, 2025

QuickBooks Online Simple Start, Essentials, Plus, and Advanced existing accountant-billed subscriptions.

QuickBooks Online Payroll

QuickBooks Online Core, Premium, and Elite Payroll products and related per employee price changes will occur on or after the dates indicated below the table.

July 1, 2025

QuickBooks Online Payroll Core, Premium, and Elite new and client-billed subscriptions.

August 1, 2025

QuickBooks Online Payroll Core, Premium, and Elite accountant-billed subscriptions.

QuickBooks Desktop

As a reminder, we stopped selling new subscriptions of QuickBooks Desktop Pro Plus, Premier Plus, and Mac Plus as well as QuickBooks Desktop Enhanced Payroll on September 30, 2024. However, we continue to support renewals of existing Desktop Pro Plus, Premier Plus, Mac Plus, and Enhanced Payroll subscribers.

We encourage our QuickBooks Desktop Plus customers to consider moving to QuickBooks Desktop Enterprise. With payroll built-in, QuickBooks Enterprise is a comprehensive business productivity solution with more powerful features, customization, and automation to help you and your clients get more done—all with the same familiar interface. In fact, 8 out of 10 QuickBooks Desktop Enterprise customers surveyed who upgraded from Pro Plus or Premier Plus agree it helps improve their profitability.*

Upgrading to QuickBooks Desktop Enterprise delivers real benefits for you and your clients:

Save time: Streamline your work through automation and batch-processing of key business tasks, including pricing adjustments, built-in payroll, billing and purchase order workflows, and more.
Boost your bottom line: Manage your costs and protect your profit margins with easy-to-set pricing rules, real-time job costs visibility, including landed cost calculations, and customizable, detailed profitability reports tailored to your business and industry.
Increase productivity: Run your business more smoothly and effectively by managing multiple businesses from one dashboard, delegating tasks confidently with customizable user permissions, tracking customer prepayments to get paid faster, gaining valuable insights on your business with 200+ built-in, customizable reports, and so much more.

The new pricing outlined below reflects the value our products provide and takes into account other offerings that are comparable in the marketplace. QuickBooks Desktop subscription prices will take effect on the date indicated below each table.

October 1, 2025

QuickBooks Pro Plus, QuickBooks Premier Plus and QuickBooks Mac Plus subscriptions.

October 1, 2025

QuickBooks Desktop Accountant, ProAdvisor Premier Bundle, and ProAdvisor Enterprise Bundle for all subscriptions.

Beginning August 1, 2025

QuickBooks Enterprise Gold and Platinum customers who use payroll starting on their next renewal date. The per employee fee will be billed monthly, based on the number of unique employees paid.
QuickBooks Enterprise Diamond customers who use payroll starting August 1, 2025. The per employee fee will continue to be billed per pay period.

QuickBooks Desktop Payroll

October 1, 2025

QuickBooks Desktop Basic, Enhanced and Assisted Payroll annual and monthly subscriptions.

December 1, 2025

QuickBooks Legacy Enhanced Unlimited and QuickBooks Legacy Enhanced Limited annual and monthly subscriptions.

October 1, 2025

Enhanced Payroll for Accountants annual and monthly subscriptions

We thank you for your partnership and for your steadfast dedication to your clients. Along with this notification we’ve sent to you, we notify your clients by email in advance of any changes. If you have more questions, please refer to our frequently asked questions. We always value your feedback; please share it here.

Thank you,

The Intuit QuickBooks Team

- Exact date of price change depends on the details of the individual subscription. Intuit will honor any special pricing through the duration of the applicable promotion. Once the promotion ends, the relevant price increase will go into effect as of the applicable subscription date.
  This information is intended to outline our general product direction, but represents no obligation and should not be relied on when making a purchasing decision. Additional terms, conditions and fees may apply with certain features and functionality. Eligibility criteria may apply. Product offers, features, and functionality are subject to change without notice.
  For more details visit the ProAdvisor Preferred Pricing page.
  Promotional discounts will continue to be honored.
  Terms, conditions, pricing, special features, and service and support options subject to change without notice.
  Detailed annual subscription terms are included upon signup and on annual renewal notices.
  QuickBooks Enterprise terms and conditions can be found here.
  *Based on Intuit survey conducted Nov 2023 – Feb 2024, amongst remunerated QuickBooks Desktop Enterprise users who expressed an opinion.

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