In this episode of On the Books, host Jessica McCracken sits down with Jaclyn Anku, principal program manager of the ProAdviser Program at Intuit, to discuss a massive transition coming to the program. Starting in early 2027, Intuit will sunset the 30-year-old ProAdviser program to make way for Intuit ProPartner Accountants, a revamped global partner program designed to serve firms of all sizes.
Jaclyn shares behind-the-scenes insights into how the program was developed through extensive feedback from accountants nationwide. She also breaks down what is changing, including a new 5-tier structure and an expanded revenue-share model, what is staying the same, and how Intuit is investing heavily in staff education and firm support.
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