In this episode of On the Books, hosts Jessica McCracken and Tom Menzies sit down with Simon Worsfold, head of data communications at Intuit QuickBooks, to break down the findings of the 2026 Intuit AI Impact Report.
This comprehensive study, which analyzes real business data from more than 5.3 million small- and medium-sized businesses, and survey responses from 34,000+ businesses across the US, UK, Canada, and Australia, reveals that seven in 10 small businesses are now regularly using AI. The discussion explores the significant shift in adoption since early 2023, the rise of power users who are deeply integrating AI into their operations, and the surprising positive impact on job growth and productivity.
The panel discusses the demographic trends of AI adoption, the concerns regarding privacy and accuracy, and why businesses that move beyond experimentation to core integration are seeing the most significant gains in revenue and efficiency.
For more information:
2026 Intuit AI Impact Report—Coming soon
